10 Best Practices to Follow for Social Media in 2025

Social media isn’t just what it used to be in the past. It has come a long way and now social media is not just for entertainment or news exchange but also comes as a great marketing tool. 

But in the dynamic market, there is so much competition and how can you stand out?

In this article, we will discuss the top 10 social media best practices to follow in 2025. 

So, let’s get into it. 

10 best practices for social media to follow in 2025

1. Automate tasks and leverage AI in social media

Automation and AI have completely transformed how social media goals are managed in the year 2025. AI simplifies your regular tasks, such as scheduling posts, analyzing audience behavior, and managing customer experiences. 

AI Tools like Buffer, Sprout Social, and Hootsuite allow you to schedule content across multiple platforms in advance so that you can ensure you post consistently during peak customer engagement times.

AI Virtual Assistants give you in-depth information, which is based on audience preference, and predict the best content to share with them. Moreover, chatbots powered by natural language processing provide customers with 24/7 support, which improves response time and customer satisfaction. 

That’s not all. AI can even create engaging captions for your video scripts, social media ad copies, and videos and content to share. This saves time and makes sure your messaging resonates with your target audience. 

For example, predictive AI analytics and digital marketing campaigns enable brands to stay ahead of trends and tailor campaigns for higher ROI.

2. Add the personal touch

Personalization in social media content is not just about calling users by their names. it’s about being authentic with your audience and executing a perfect marketing strategy. 

Replying to comments, answering direct messages on time, and showing real gratitude for the support of your followers will help create a better bond and deepen your connection with your audience.

People love to feel appreciated. You give them behind-the-scenes content, employee stories, or even UGC celebrations; that is how you create a community atmosphere. Other brands, like Starbucks, do a great job in adding that personal touch to share customer stories and personalized experiences their audience relates to.

Besides that, the art of crafting personalized messages to different segments of your audience is vital. You may send special offers to your loyal followers, such as giving them a discount or letting them be the first to see the release of a new product.

3. Prioritize genuine and quality content

It alienates your audience to post just for the sake of posting. Focus on the creation of quality, business creation relevant content that either educates, entertains, or solves a problem.

For example, instead of a basic promotional piece for a product, create tutorials or “how-to” videos showing the real-life value of the product and focus on content marketing. This could be educational posts, great storytelling, tips and tricks, or entertaining video content that builds trust in your brand.

Genuine content also means showing vulnerabilities or failures. Many influencers and brands have successfully connected with their audience by sharing challenges they’ve overcome. This relatability fosters authenticity, strengthens audience bonds, and makes your business account credible.

4. Engage with your audience 

Social media isn’t a one-way street; it’s a conversation. The benefit of engaging your audience is that not only does it give you more visibility algorithms, But it also builds relationships. Respond to comments, answer questions, post short-form videos, and acknowledge feedback, showing you value their input.

Go beyond mere engagement: set up live Q&A sessions, run polls, or ask for opinions about future products or campaigns. With tools such as Instagram Stories, Twitter Spaces, and LinkedIn Polls, this is possible in real-time. 

For example, one can do live product demos where followers can ask questions, making them feel inclusive, which helps in building trust. This social media management helps you to get attached to your audience. 

It also encompasses the encouragement of UGC. Be it a photo contest or merely reposting one customer’s story in which your product features, UGC extends the reach and continues to reinforce brand advocacy.

5. Stay updated with the trends 

Social media marketing strategy trends keep on changing very fast, and that is why one should stay updated. In 2025, short-form videos, interactive AR experiences, related articles, and shoppable posts dominated most of the platforms. 

Brands that moved early by adopting emerging trends have the edge of capturing audience attention in innovative ways such as content creation, social media analytics, social commerce, and marketing plans.

For instance, TikTok and Instagram Reels are all about creativity and trends. Jumping on viral challenges, using trending audio, or creating AR filters that represent your brand can drive engagement. 

Keeping updated isn’t just about content; it’s also about platforms. Emerging apps like BeReal and niche platforms can connect you with untapped audiences.

6. Select the right social media platform for your business

Not all successful social media platforms are created equal. To maximize your efforts, focus on platforms where your audience is most active. 

For example, Instagram and Pinterest are ideal for visually driven businesses like fashion or travel, while LinkedIn works best for B2B marketing and professional networking.

Choosing the wrong platform can waste resources and dilute your brand message. Conduct research to understand platform demographics, content preferences, and audience behavior. Once you’ve identified your key platforms, tailor your content to match their unique features in social media presence and business objectives.

7. Schedule and make a perfect plan for your social media posts

Social media requires consistency. If you make a posting schedule, your audience will have an idea of when to expect a post from you, which maximizes the reach of your post.

For example, if the noon time of a weekday is when your followers are most active, then scheduling posts for this time of day increases the visibility and reach of your post. 

Content calendars and social media marketers help you plan posts in relation to key events, holidays, or launches. This process helps to prevent minute stress and make a cohesive narrative. 

As an example, the fashion brand could contextualize its content through seasonal trends or industry events like New York Fashion Week. 

8. Gather customer’s feedback

Social media serves as a powerful means of nurturing your customer feedback in real time. Through such platforms as Instagram, Twitter, and Facebook, you get the route to interact with your audience directly and understand their needs, preferences, and concerns. 

Carrying out polls or surveys, or even just asking questions in your captions, may provide great insights into what they expect from your brand, and also this makes customer interaction more engaging.

For example, if you are releasing a new product, you can ask your followers to vote for the design or features they like. Such engagement not only gives you practical data but also makes your audience feel their opinions are valued and heard. 

Over time, this creates trust and loyalty through listening to feedback and taking action on it.

Furthermore, publicly available reviews, comments, and messages on social channels and social platforms can be a goldmine of information. 

Whether people praise or criticize you, take it as an opportunity to learn from it and come back stronger. Leverage social listening tools like Brandwatch or Mention to keep tabs on what’s being said about your business.

9. Measure competitor’s content performance 

Competitor analysis is a smart way to refine your social media strategy. By studying competitor social strategy and social media accounts, you can know what works for others in your industry, and you can identify trends, opportunities, and gaps that your brand can leverage.

Start by following your competitors’ profiles, conducting competitive analysis, and observing their content. Emphasize what works for them: the posts that receive the most engagement, the hashtags they use, and the format that works best —videos, carousels, or stories. 

Tools like Sprout Social, SEMrush, or BuzzSumo help track competitors’ performance and compare it to your own.

But it’s much more about differentiating your brand than copying what works for competitors. If your competitor loves educational content, then create similar posts with your own branding and insights.

Competitor analysis will also help in understanding weaknesses. For example, some rival brands do not engage an audience on a particular platform; this could hint at the potential opportunity to shine by filling the gap.

10. Focus on social media SEO, hashtags, and captions

Social media sites are not only about connecting but also serve as search engines unto themselves. Optimize profiles and posts for maximum reach with the right SEO practices. Also, you can invest in social media monitoring tools that can help you to review your social media posts. 

First and foremost, fill out and complete your profiles. Use keywords in your bio, handle, and profile descriptions so that your page can be found. Also, you can hire a social media manager. In the case of posts, use trending and niche hashtags to reach out to more people. 

A mix of broad and specific hashtags works best, such as combining #SocialMediaMarketing with #SmallBusiness Tips for targeted visibility.

The caption, too, is very important in terms of engagement: a good caption has to provide context, evoke emotion, or provoke interaction through questions or calls to action. For example, a post that showcases a new product could read: “Excited to launch our latest collection! Which design is your favorite? Comment below!”

Conclusion

Social media is a great tool for marketing your product. Whether you want to connect with your audience, make engaging content, or increase your visibility in the market, all you can do is by social team. Thus, following social media best practices is essential for your growth and reach audience. 

Social media stands to be the dynamic market for your business promotion, where you can build community with your audience and grow your business. Leveraging social media perfectly can help you to grow and prosper. 

FAQs

What role of played by hashtags in social media?

In social media, hashtags play an important task in increasing visibility. While writing captions, using hashtags with main keywords can boost your post’s reach.