Cold Calling Software: Must-have Features & Top Tools in 2024

Do you want to revolutionize your sales dialing with Cold Calling Software?

Cold Calling, phone-based conversations will help you reach prospective clients, increase your brand’s visibility, and generate leads for your business. 

Multiple calling tools, such as Aircall, Orum, Nooks, Klenty, MightyCall, and more, are available on the market. Before selecting one for your business, consider essential features like call metrics, voicemail drop, and CRM integration. 

So, if you are browsing for a Cold calling-related blog, you are on the right page. This blog will help you find the must-have features for cold calling software.

Let’s get started. 🚀

What is cold calling software?

Cold calling is a computer program that helps sales development representatives (SDR) make cold calls to potential customers. It is also defined as telephone calls performed by the organization’s SDR trying to sell the products or services to new customers who have had no prior contact with the salesperson conducting the call. The SDR solely focuses on sales prospecting and is responsible for outreach, prospecting, and qualifying leads through effective outbound call campaigns. 

Importance of Cold Calling Software

Sales calls are an essential component whose features help to enhance your business’s conversion rate. The software automates time-consuming and repetitive tasks, enhancing sales representatives’ efficiency and productivity. The additional benefits of cold-calling software include:

1. Helps to identify your target audience

One significant advantage of cold-calling software is that it helps your business identify the targeted audience. After identifying a specific audience, the organization can invest in the particular groups of people who are most likely to purchase from you. These marketing statistics help your business in producing leads economically and effectively.

2. Gives you insight

A Cold-Calling campaign will help your business gain valuable insights from real people and garner client information. You can run this campaign when your business struggles to meet standard goals.

All the responses from clients and consumers will help you identify if your business is targeting the wrong audience or if the internal team isn’t customer-focused. Such insights will help the manager find an effective solution to narrow down the problems.

3. Master your craft

The effective utilization of Sales calls for telemarketing brings enormous benefits to your organization. It helps sales professionals reach new potential customers, enhancing leads and business growth. Therefore, sales representatives must have cold-calling skills. They must have adequate knowledge and training to acquire the skills needed to stay persistent and optimistic.

Likewise, they should also be capable of handling calls professionally and staying calm when dealing with difficult gatekeepers. Mastering these essential skills is one of the primary parts of your business. Staying professional will help organizations reach more clients and consumers. 

4. Increase conversion

Cold calling is one of the most effective ways to improve sales and revenues for a business. The real-time conversation helps the organization gain insights into quality leads, provide immediate responses, and build positive trust with buyers. Many brands still use this method, as it increases the conversation rate.

Must-Have Features for Cold Calling Software

The must-have features of cold calling software are: 

I. Automated dialer

Businesses must have Cold Calling software with an automated dialing feature. This power dial is primarily used by sales and customer service teams in outbound call centers. Automated dialing minimizes manual dialing and enhances agent idle time and productivity. It also boosts operational efficiencies by increasing the call connection ratio.

Additionally, auto-dialing enables businesses to make more cold calls faster. By doing so, they can reach out to more potential buyers and clients, raising their chances of meeting and closing the sales deal with these prospects.

II. CRM integration

You must choose software that integrates with your existing CRM. These capabilities are critical for your company as they allow you to promptly access your prospects’ essential data directly from your CRM platform. This eliminates problems with manual data entry and streamlines the business communication and workflow. 

To maintain track of all of your interactions with prospects and ensure your sales data is accurate, cold calling software automatically stores the contents of your calls into your CRM.

III. Call recording

Selecting telephone call recording and transcription software will enable businesses to analyze each cold call history. Careful analysis of call recordings will help identify weaknesses, avoid common mistakes, provide feedback, and monitor compliance. It also helps refine calling strategies when businesses are not meeting their goals. 

Such practices help businesses reach their customers before their competitors. Furthermore, the calling recordings will help the salesperson enhance customer satisfaction. 

IV. Voicemail drop

You must be able to send the pre-recorded voicemails in a single click using the selected Cold Calling software. The voicemail drop eliminates the need for manual voicemail recording. Sales professionals can save 45-60 minutes daily by sending pre-recorded messages with a single click. Additionally, it reduces the effort of reaching out to multiple contacts.

Top Cold Calling Software Tools in 2024

The top calling software tools in 2024 are:

1. Dialaxy

Dialaxy is a cold-calling tool that provides different virtual phone numbers from the USA and Canada. It is a cloud-based contact center solution that operates using VoIP technology.

Dialaxy has advanced features that help to generate leads for your business. The key features are:

• Cross Platform
• Voicemail
• Virtual Phone System
• Call Log Report
• Automatic Call Recording

2. Aircall

Aircall is Cold Call software designed for sales and support teams. It is a business phone system and cloud-based voice solution for engagement platforms. It can seamlessly integrate with HubSpot, Salesforce, Slack, Gong, and other help desk tools, ensuring a smooth workflow. 

Aircall is user-friendly and easy-to-deploy software with outstanding features such as voicemail, international numbers, and VoIP calling solutions that reduce call drops and ensure high reliability. Furthermore, it also uses artificial intelligence to facilitate efficient call evaluation and reveal insights from cold call interactions.

3. Orum

Orum is an AI-powered Live Conversation Platform that automates the outbound calling process, saves time, and frees sales agents to focus on building relationships directly with prospects. It is a software engine that sales representatives can use to generate better leads. Managers can also use it to analyze challenges and train the team with best-in-class examples. Selecting the Orum software will help you reach the top. 

Additionally, it has objection detection and transcription features, which record your calls automatically and indicate common objections so you can review them later. Similarly, you can simultaneously call one or several numbers to regulate the dialing speed. 

4. Nooks

Nook is an AI-powered parallel dialer with an intelligent virtual sales floor used in cold calling to help the SDR and BDR teams. This software enables these teams to take notes during calls, bypass answering machines and ringing, helping them turn discussions into meetings.

Nook can seamlessly integrate with Salesforce and Hubspot. It can also automatically capture vital call details and generate AI-powered summaries. It also lets you personalize voicemail drops based on your sales sequence. Additionally, an AI-powered Dashboard allows the salesperson to access detailed customer information when needed. 

5. Klenty

Klenty is software used on sales engagement platforms. It uses a combination of multi-channel sequence and automation to help salespersons personalize their outreach and build meaningful relationships with prospects. Such tactics help businesses generate leads significantly. 

The Klenty software has integration capabilities with CRMs, Pipedrive, Salesforce, HubSpot, and Zoho. It provides local area codes to improve the connection rate across geographical regions. It also allows reviewing call recordings to identify weaknesses and improve calling strategies to enhance the conversation rate. Additionally, it enables the sales team to make AI-powered notes and helps the company meet its GDPR compliance requirements.

6. MightyCall

MightyCall is a fast, secure, cloud-based call center solution for small and medium-sized businesses. It can easily integrate with Salesforce and HubSpot CRM platforms with a G2 rating of 4.5 out of 5. Its advanced VoIP features help streamline business communication, maximizing sales and revenue. 

MightyCall provides preview dialer tools that let the sales team look into prospects’ past interactions to ensure that outbound calls are customized and productive. Additionally, it features a progressive dialer that automatically dials the pre-set numbers all at once, eliminating the need for manual operations such as number dialing, copying, and searching.

Conclusion

Cold-calling software will help businesses empower their sales teams. It facilitates expansion and profitability, helping small enterprises overcome insufficient staffing and resources. It offers valuable insight through data analytics, allowing sales managers to evaluate their activity, determine their target markets, and improve their calls and sales techniques.

Numerous software products, such as Kixie PowerCall, RingCentral, Koncert, Nextivia, and FlashInfo, are available. Before selecting the appropriate software, the business must consider features such as CRM integration, Automated Dialing, Compliance Management, Local Presence Dialing, etc.

FAQs

How do you choose the right cold-calling software for your business?

To choose the appropriate cold-calling software for your business, you must 

1. Identify business needs and goals
2. Consider the budget.
3. Use free trials and demos.
4. Ensure scalability with business growth.
5. Find good customer support and training resources. 

What kind of training is needed to use cold calling software?

Your sales team will need basic training to use cold-calling software efficiently. Providers usually provide training, webinars, and customer support to help your staff quickly become familiar with the UI, functionality, and best practices and ensure that they can fully utilize the program.

Do you know how many cold calls you can make a day?

The average number of cold calls per working day is 60. 

What are some of the top cold-calling software tools in 2024?

The top-calling software tools in 2024 are:

1. CloudTalk
2. Aircall
3. Tokyo
4. RingCentral
5. Dialpad
6. Gong

How can cold-calling software improve the sales team’s performance?

The software can improve the sales team’s performance in the following ways.

1. It automates repetitive tasks
2. It provides valuable data insights
3. It ensures compliance
4. It enables the better organization of leads

How do call recordings and analytics benefit sales teams?

Call recordings and analytics benefit sales teams by allowing managers to review calls for quality assurance and training. They also provide insights into call performance and help identify successful strategies and areas for improvement.