Maximizing Business Impact: How can Business Leverage Texting over Calling?

Are you looking into switching your business mode of communication? Are you thinking of business texting over calling?

Business texting or business SMS is a way of communication between a business and its customers. Compared to phone calls, business texting is way more efficient and has an open rate of 98%. Incorporating business texting can be a much better option compared to the traditional method. 

There is a lot more to business texting than just texting your customers what you offer. Here, in this article, we will be discussing about How can Business Leverage Texting over Calling? and how it can be beneficial to their business.

So, keep on reading to find out more!🙂

A brief overview of business texting

Business texting also known as business SMS is a mode of communication through which a business and their customer communicate. Business SMS is sent from a company’s representative to their customer and prospect. Once enabled, texting can be two-way between the business and its customers. 

Businesses can have a huge upper hand by using texting as their mode of communication as they can send daily or weekly reminders, appointments, discounts, sales, and all through SMS. This could also be a great way of  SMS marketing by updating your customers on what is happening in your business. This way consistency can be maintained and businesses can have a more direct relation with the customer. 

Business texting is completely different from regular SMS. It is managed by a completely different server. These services can be very versatile as to sending each text manually and waiting for a response. 

How does texting offer greater convenience for busy professionals?

Business text messages can be a great convenience for busy professionals as they are extremely time-saving and reliable. Text messages can also work great as a marketing tool as they can market your business and product will zero to no effort via text marketing. This eliminates the whole idea of a marketing team. Business texting offers various features such as appointment reminders, integration, improved customer service, and many more which ease the workload on business. The SMS response rate is also 209% higher compared to the call response rate. This means text has a better chance of delivering a message compared to a call or email. 

Why do customers prefer business texting over phone calls?

There are a lot of reasons why a customer might prefer texting over a phone call. 

Some might prefer texting because it has a faster delivery or someone might prefer texting due to its multitasking ability. There are endless reasons why customers prefer so. Here are some of the reasons why customers might prefer texting over phone calls.

• They can respond at their own pace and not feel pressured.
• Calling can be more time-consuming compared to texting.
• Texting is not as intrusive as a phone call and the customer can reply in their own free time.
• Texting is very direct and impactful.
• Texting is also very quick, convenient, and easy compared to calling.  
• Texting also offers streamless communication. 

👉 Also read: How to Craft an Effective Voicemail Greeting for Business?  

How can businesses leverage texting over calling?

There are a lot of ways in which businesses can use texting over calling to their advantage. The following are some of them.

Customer service

Texting can be a great way of customer service as calling, asking a question, or complaining can be very anxious and hectic sometimes. SMS customer service can help you get a quick reminder of your appointment, resolve issues quickly, and many more. This can create a better engagement with customers.

High engagement rate 

SMS can create a high engagement rate as it creates a direct channel for your customers. Once enabled, texting can be done two ways, and customers can ask and engage in as many conversations as they want with the agent at a minimal cost. This increases the engagement rate of a business. 

Building a better brand image

Businesses can build a better brand image through SMS as they can regularly update and get back to the customer with their queries. Being constantly there for the customer can create an image of loyalty toward the customer and build a better brand image. It creates an illusion to the customer that you are always there in times of need and frequently refer to your business. 

Sales and promotion 

Text messages have a higher opening rate as compared to any other medium out there and it helps to get your point across. You can use this to your advantage by promoting your brand on different occasions by organizing sales and sending text messages accordingly. 

📑 You may like: What to Look For in a Business Phone System

Benefits of Texting in Business vs. Phone Calls

There are lots of benefits to why texting in business could be more beneficial than phone calls. Some of the benefits are listed down below.

Fast delivery

Texting is much faster as compared to phone calls. It is a very fast and direct way of communicating with customers as it ensures that your messages reach the customer no matter what. Compared to calling, almost all text messages are read so this is an effective way of business communication. 

High engagement

Compared to email, calling, and Facebook, texting has performed very well in terms of customer engagement and has a 98% open rate. Nearly all of the text sent out by the business is read meaning there is a better chance of getting your message across. In order to maximize your customer engagement, text should always be clear and actionable. 

Cost-effective

Texting is a way more cost-efficient communication method compared to calling or mails. Businesses can automate sending text messages allowing them to reach a large audience at a time. You can even set auto-replies, saving you a lot of time. This can allow small businesses to communicate with their entire customer base by sending mass text at once at a fraction of the cost. 

Reliable

Business texting is much more reliable compared to calling as it ensures text gets delivered. There is no risk of a message being filtered out as spam as there is no spam filter in SMS blocking your message from getting to the customer. However, it is always very important to reach out to customers with a proper business name and registered number.  

Data collection

Texting and answering your customer queries is like collecting valuable data. Once in a while, you can even send out a poll or survey to the customer to find out how they like the service. This way data is collected and you can use that data wisely to improve your services.

Conclusion

In today’s speedy world, texting is the preferred mode of communication due to its speed and convenience. Businesses can leverage a lot through SMS as compared to calling. It is much more reliable, faster, and cheaper, especially for international calls. Texting is a win-win situation for both the business and its customers as it is fast, efficient, and clear to the customer, is cheap and reliable, and drives new sales for the business. 

FAQs

What are the benefits of texting over calling?

There are lots of benefits of texting over calling such as time-saving, cost-saving, higher engagement, auto-replies, customization, message marketing, and many more. 

Why is texting more popular than calling?

Texting is more popular than calling as it is less time-consuming, more reliable, and convenient for the customer. 

Is texting an effective form of business communication?

Yes, texting is an effective form of business communication as it offers transparency and visibility to the customer. 

How does text messaging facilitate business?

Text messaging facilitates businesses by improving customer service, providing higher engagement, collecting data, SMS campaigning, text message marketing, and more.