Why Your Business Need 10DLC for Text Marketing?

Are you still using those old short code and long code numbers for your businesses as a business owner? But wait, things have changed drastically: here comes the new system named 10DLC. 

Successful businesses know the value of growing a network and communicating messages. Communication tools are available everywhere today- whether it’s email or social media texting. 

But we have already discussed that a new communication technology called A2P 10DLC compliance from the United States was launched on AT&T on April 1, 2021. This communication technology is more effective than others. It helps to improve your customer experience, and the message will also be delivered effectively.

Let’s delve into why business needs 10DLC for text marketing without further delay.

Understanding 10DLC for text marketing

A2P messaging service 10DLC meaning is a trusted and permissible long number in the US, allowing companies to send many texts using domestic numbers. It reduces the rate of spam and increases the probability of message delivery, but business entities should register with The Campaign Registry(TCR) to comply with industry regulations.

Businesses can take advantage of improved deliverability, a higher level of trust, scalability, and lower costs by using 10DLC – this can help ensure they achieve better marketing results through full compliance with legally approved standards.

Individualized promotional campaigns based on thorough analysis may significantly benefit various marketing activities, for instance, email communication (targeted-email campaigns), Google/ Facebook ads, etc.). 

These numbers make it easier for clients to contact you or ask questions because they have reasonable response rates, unlike spam numbers, and do not increase consumer response rates like dedicated numbers did.

Compliance requirements for 10DLC

10DLC compliance requirements are crucial for businesses to ensure the successful delivery of their text messages and avoid penalties. Here are the key compliance requirements for 10DLC:

1. Business Registration

Businesses must include their details while registering with The Campaign Industry( TCR). This includes:

• Official company name
• Business address
• Tax identification number (TIN) or employer identification number (EIN)
• Contact details

2. Campaign Registration

Every messaging campaign must register with TCR and provide certain information, including:

• Name  and overview of the campaign
• Purpose (e.g., marketing, customer support, etc.)
• Message content and sample texts
• Subscription and unsubscription methods

3. Carrier Guidelines Adherence

It is necessary to adhere to carrier-specific rules, which include:

• Explicit subscription and unsubscription methods: customers must clearly opt-in to receive messages and opt-out requests must be promptly respected.
• Message frequency limits: Ensure compliance with limits on how often messages can be sent to avoid spamming.
• Content restrictions: prohibiting content such as hate speech, illegal substances, or deceptive information.
• Message Formatting: including required disclosures and contact details in the messages.

4. Data privacy and security

Businesses must implement data privacy and security measures, including:

• Secure management of customer data
• Adherence to regulations such as GDPR(General Data Protection Regulation) and CCPA (California Consumer Privacy Act), if applicable.
• Conducting regular audits and updates of security practices

5. Avoiding spam and phishing

To minimize the risk of messages being flagged as spam or phishing:

• Use clear and straightforward language
• Avoid overusing links or including suspicious URLs
• Ensure messages are relevant and valuable to the recipients.

Why business needs 10DLC for text marketing: Advantages of adopting 10DLC

Adopting 10DLC (10 Digit Long Code) for text messaging offers several advantages for businesses:

A. Handling more significant volumes of SMS messages

10DLC can send more text messages than shortcodes or toll-free long codes to enable your botherless communications to reach the audience when needed most.

B. Reducing expenses while gaining additional flexibility is crucial

10DLC phone numbers are cheaper than other numbers, making them perfect for companies that do not require shortcodes and cannot afford them. In addition, for free, companies can send extra messages by transforming their office landlines into 10DLC numbers.

C. Improving deliverability while ensuring compliance is paramount

Leveraging 10DLC numbers can benefit you because cell phone service providers have already given them the go-ahead. This means your texts will always get through to the right recipients on time due to increased carrier adherence and faster delivery.

Strategies for successful 10DLC implementation for telemarketing

For a successful 10DLC program implementation in telemarketing, some aspects should be put in place meticulously. The following are the strategies to consider when successfully implementing 10DLC in telemarketing:

I. Ensure accuracy when establishing your brand’s information

For effective brand validation, a copy of your IRS tax paperwork which shows your business texting name and business tax ID has to be present. Without it matching these should match in order for your brand to be validated, otherwise it may not be. Before you need help, you can make two attempts.

II. Verify that your business maintains an online presence

10DLC seeks to put an end to spammers and any other unscrupulous individuals who want to reach mobile phones by text. If your company has an online presence please provide a link in the website’s area which could either be your website’s URL, your business Google business link or social networking links.

It helps the register verify if indeed you are a genuine company that has a good reason for targeting mobile carriers users through texting.

III. Outline the objective of your campaign

In this stage, please describe the text campaign message you are sending. You’ll include an explanation of the campaign’s objectives as well as content examples. It could be up to four weeks until carriers review a campaign application and decide on it. Try to adhere to the following recommendations in order to be accepted.”

IV. Select a distinctive name that describes your campaign effectively

Use a descriptive name for your campaign.

Good name example: messaging to customers from the sales and marketing  team.

Bad name example: text messaging.

Bad names will get the campaign flagged, increasing the time needed to get the campaign approved.

Case studies and examples

A 10DLC system was designed to allow businesses to send SMS marketing using regular 10-digit phone numbers. It has improved the delivery rate of business messages and is faster than short codes and toll-free lines. Here are some case studies and examples showcasing how different businesses use 10DLC for different purposes:

1. Zipwhip and Snohomish County

• Organization: Snohomish County 911
• Use case: emergency services communication
• Outcome: Snohomish County 911 implemented 10DLC to enable text-to-911 services. This allowed residents to text emergency services when making a voice call was not safe or possible, improving public safety communication.

2. Simple texting and farmer’s Insurance

• Company: farmers insurance
• Use case: customer service and policy reminders
• Outcome: Farmers Insurance used SimpleTexting with 10DLC to send policy renewal reminders, claims updates, and other pertinent information to their policyholders. This amplified customer engagement and hastened communication.

3. EZ Texting and The UPS Store

• Company: The UPS Store
• Use case: marketing and customer notifications
• Outcome: 10DLC was used by The UPS Store franchises to send notifications and marketing messages to their customers through EZ Texting. These messages included alerts for delivery arrival and promotional offers, helping to increase customer satisfaction and drive traffic to stores.

4. Textedly and Arizona State University (ASU)

• Organization: Arizona State University
• Use Case: student communication 
• Outcome: In Textedly, ASU activated the 10DLC to send re-registration alerts, reminders for events, deadline information, emergency warnings, and other important messages to ensure vital information and reminders reach students on time. Security within the campus improved, and students participated more after launching 10DLC.

The real-life examples below will only show you how 10DLC can improve communication and operational efficiency across multiple sectors.

Importance of embracing 10DLC for text marketing

10DLC (10 Digit Long Code) is a significant advancement in text marketing for several reasons:

– Improved Deliverability

With a special phone messaging api system from the carrier, 10DLC has higher delivery rates than techniques that violate rules. Registered numbers for 10DLC transmit messages and the chances of such messages being reported as spam or blocked by the service providers are very minimal since they will reach the targeted audience.

– Enhanced Trust and Engagement

When you use local telephone numbers in communication, you create comfort and build trust between you and your clients. Clients are more likely to respond when they receive notifications from recognized local telephone numbers, thereby increasing open, click-through, and conversion rates.

– Scalability and Cost-effectiveness

10DLC is great for companies who want to send a lot of messages because you can send more messages when you compare them to conventional long codes. For small and medium businesses which do not require high message throughput it is a cheaper option than expensive short codes.

– Compliance with Regulations

If you register with The Campaign Registry (TCR), it is possible for you to see to it that carrier policies, FCC rules and industry standards are observed. The adherence to these guidelines lessens the chances of penal sanctions, fines or legal actions being taken against you because of non-conformity message practices.

– Data Insights and Analytics

Registered 10DLC campaigns offer better information and visibility into how messages are delivered, how people participate with them, and what recipients are saying. With good campaign performance appraisal, organizations will be able to enhance general productivity, consolidate messaging logic, and create novel text marketing tactics.

Conclusion

Hence, A2P 10DLC increases efficiency among commercial text messages through prompt communication, rapid reactions and immediacy. Bulk communication requires business to register to be able to send mass messages, including application, assessment, approval and fees. For customer engagement, IoT infusion and advanced functionality then A2P 1ODLC is the way to go.

10DLC marketing solution is scalable and affordable for businesses of any size. It allows improved customer service, personalization, as well as high message loads and does not require Usage of short codes. Its analytics contribute to an on-going improvement of strategies while advancing moral marketing.

FAQs

Why should my business consider using 10DLC for text marketing?

10DLC offers several benefits for businesses engaging in text marketing:

• Credibility and Trust: Customers recognize 10-digit numbers as local and more credible, which can increase engagement.
• Cost-Effectiveness: 10DLC is generally more affordable than short codes, making it a budget-friendly option for businesses of all sizes.
• Personalization: Using a local 10-digit number allows for a personalized touch, enhancing customer relationships.

Can I send SMS and MMS messages from a 10DLC number?

Yes absolutely! You can send both regular SMS text messages, as well as MMS picture messages over any 10DLC number.

What is the message limit for 10DLC?

Your 10DLC message limit, often referred to as throughput, is determined by the independent wireless industry group known as the Campaign Registry (TCR). They base their choice on things like your industry, your use case, and the brand that is delivering the messages.

Every brand is given a Trust Score by TCR, ranging from one to hundred. Brands with higher Trust Scores are allowed to use more messaging.