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Home - Business - How do you develop a WhatsApp marketing strategy for business in 2024?
Reviewed by : Prasanta Raut
WhatsApp marketing is a strategy for using WhatsApp in business marketing and communication to promote products or services directly to customers. According to recent research, there are about 2 billion WhatsApp users globally, and about 100 billion messages are sent daily.
Businesses can benefit from WhatsApp’s strategy as it helps companies engage with a larger audience and increase their customer engagement. If you are new to WhatsApp marketing strategy and campaigns, no worries—we will have you covered.
WhatsApp marketing is a relatively new concept, and many businesses have little to no idea about it. This blog post will guide you through WhatsApp marketing and explain how it works, along with its strategy and benefits.
Let’s get started !!!!!!!!
Table of Content
WhatsApp marketing refers to businesses using WhatsApp to connect, engage, and market to their target audience. It involves using WhatsApp’s features to build relationships, provide valuable content, and build customer interaction.
WhatsApp is a unique platform with over 2 billion users globally. Its popularity and easy-to-use interface make it a popular tool among businesses looking to enhance their marketing efforts. WhatsApp marketing campaigns allow for direct and personalized customer interaction, building trust and connection.
The following are the benefits of WhatsApp marketing.
With over 2 billion users worldwide, WhatsApp is a popular messaging application. This means businesses can communicate and interact with people from all over the world, similar to having access to a global connection.
Therefore, WhatsApp is the perfect platform for businesses looking to grow and enter new areas. It is used in over 180 countries and has over 70 languages.
WhatsApp marketing is much more cost-effective than other conventional marketing methods. It is incredibly affordable. This can be an excellent alternative for companies of all sizes, as companies can send their customers endless messages without paying anything. WhatsApp marketing is also very simple and easy, reducing additional marketing costs.
Customer engagement is one of the main advantages of using WhatsApp for marketing, as there are over 2 billion users globally. WhatsApp marketing allows customers and business representatives to speak honestly and directly, building trustful relationships.
Because WhatsApp is available on all devices, users can receive prompt answers to their questions immediately. This way, customers care more about building their overall satisfaction and engagement.
With customization and personalization, you can target specific consumer demographics and tailor your WhatsApp marketing messages, which enhances the effectiveness of your e-commerce marketing operations.
Businesses should add media elements like flyers, videos, and images with their message text to add a more personal and vibrant touch. Businesses can make flyer templates with tools such as Canva, photoshop, etc. Adding these flyers makes it easier to nail your WhatsApp marketing game, making it more appealing and eye-catching.
You understand the importance of a WhatsApp marketing campaign and how it can change your business. However, creating an effective business strategy can be hectic, as most companies don’t know where to start.
Down below are a few quick steps on how you can create an effective marketing strategy via WhatsApp.
a. Deciding on how you are going to use WhatsApp. Depending on the size of your business, you can use the WhatsApp Business App or the WhatsApp Business Platform.
b. As your marketing strategy for boosting engagement, always use effective messaging types and identify critical uses.
c. Understand your targeted audience and build strategies accordingly. This will allow you to speak with your clients efficiently and effectively.
d. Set goals that can be measured via KPIs. This will help you track progress and determine whether your strategies are working.
e. Use omnichannel communication to create a smooth workflow and launch interactions with engaging message types over WhatsApp.
The following are the top WhatsApp marketing strategies you can implement in your business.
Running direct ads via WhatsApp can drive instant lead ads and cost less per lead. With direct WhatsApp Ads, customers are instantly redirected to your WhatsApp, where you engage them in a live one-on-one conversation.
A significant benefit of running direct WhatsApp ads is that when a user lands on your WhatsApp ads, you’ll instantly get their name and mobile number without them filling out the information.
A group chat is one of the most excellent strategies you can create for your business via WhatsApp. Group chats can be extremely useful as you can bulk message many people at once, generally your customers, and receive their feedback on the same group chat.
This way, you save time by not individually messaging every customer. You can also create individual group chats for specific customer groups. This helps you encourage customer-to-customer interaction.
Many businesses fail to provide live customer service. WhatsApp’s live chat and WhatsApp chatbots can help you overcome this challenge and quickly address and resolve customer queries.
Providing multimedia content can even offer personalized and customized customer service. Live videos or tutorials are easy ways to provide live customer service over WhatsApp.
Customer feedback is essential for any business looking to succeed and grow over time. With WhatsApp, rather than calling your customers to ask for feedback, your team can send them a quick feedback text. Many people prefer text over calls, which can sometimes get annoying and time-consuming.
So, the best way to engage with customers and get their feedback would be via text. You can ask your customer base to give feedback on their recent purchase or the service, as negative or positive feedback helps the business. For feedback, you can send your customers a list of questions or surveys to answer or fill out. This way, you can also conduct market research without spending extra time.
Replying over text to customers seems almost hectic some days. It is almost not always possible to solve every customer query over text. If a customer has issues with a product, you should call them and explain the product.
This creates good customer service and reduces customer frustration. With WhatsApp, you can call and then directly connect with your customers over the phone and help them resolve any issues.
With WhatsApp links, you can simplify customer engagement in your WhatsApp marketing strategy. Once the link is created, share it across different social media platforms to generate easy connections with your audience and gain potential clients. Customer links are essential
in initiating a conversation or sharing any product updates.
To summarize the above article, we have mentioned all the necessary information regarding WhatsApp’s marketing strategy. We hope you enjoyed reading this blog post. As always, we recommend that all our readers research WhatsApp marketing.
WhatsApp marketing can be an easy way to market your business on social media. With over 2 billion users globally, your business can definitely reach new heights with effective WhatsApp marketing. It is a great way to build engagement and actively grow with different audience dynamics as people from all other age groups use WhatsApp.
To market on WhatsApp, you don’t need to have a degree in marketing. You need to be a good marketer, understand what product you are promoting, and how to keep up with trends to build an active customer base.
The following are the downsides of WhatsApp business.
The following are the features WhatsApp offers for businesses.
Yes, both WhatsApp and WhatsApp Business are free to use. WhatsApp Business is best for small- to medium-sized businesses.
The following are the essential elements of a successful WhatsApp marketing strategy.
The following are ways you can personalize your WhatsApp marketing messages.
Prasanta is the founder and visionary CEO of Dialaxy. He is on a mission to redefine the landscape of SaaS solutions, infusing creativity and ingenuity into every aspect of Dialaxy’s offerings. His fervent dedication to simplifying sales and support processes drives Dialaxy’s forward momentum, delivering unparalleled value to businesses of all sizes. Embark on a transformative journey with Prasanta and Dialaxy as they pave the way for a new era of sales and support excellence.
Prasanta Raut