Explore our comprehensive feature that best suits your business for enhanced communication. Discover now!
Purchase unlimited numbers for unparalleled flexibility and connectivity in your contact center
Expand your business’s reach nationwide with a toll-free number accessible in the US, and Canada
Centralize all your numbers and users in one accessible location, regardless of their global distribution
Register multiple phone numbers for your agents and efficiently manage calls from various devices within a single system
Customize business hours for individual phone numbers, ensuring calls are received at your preferred time
Craft customized greetings for welcome and voicemail messages to enhance caller experience
Easily convert written text into spoken words using our cutting-edge Text-to-Speech functionality
Ensure seamless call routing to the appropriate team member every time by customizing your call distribution
An interactive customer menu, facilitating seamless navigation and access prior to connecting with an agent
Efficiently route calls to teams categorized by location, language, skill, or any other desired trait
Get local, toll-free, and vanity virtual phone numbers for countries like the USA, Canada, UK, and many more. Boost global communication with ease.
Enhance your reach and streamline communication, ideal for contact center operations
Access unlimited call history records for comprehensive tracking and analysis of each number
Efficiently manage multiple conversations with our seamless call holding feature from separate lines.
Access voicemail transcriptions conveniently through the Voicemail Logs section
Boost contact center insights with Call Recording: Capture key conversations for improved communication strategies
Customize your inbound calling journey to align with your business's unique needs and meet customers' expectations
Easily configure call forwarding for your Dialaxy phone numbers to ring web portals, landlines, or mobile apps
Automatically route calls to agents based on customer status, technical skills, or business requirements for efficient handling
Efficiently organize call logs by filtering them based on date and time, providing detailed and refined data.
Easily send and receive global text messages using your Dialaxy number with unlimited logs
Business texting from any registered line in Dialaxy, enabling instant SMS exchange while seamlessly integrating your CRM
Efficiently organize message logs by filtering them based on date and time, providing detailed and refined data
Silence conversations effortlessly with our convenient mute conversation feature to control over your messaging experience
Elevate drip campaigns with automated SMS messages, easily managed from your Dialaxy account
Automate messages with the schedule SMS feature for business to improve communication and boost productivity by sending texts at the perfect time.
Effortlessly schedule MMS for your business to automate multimedia messages, engage customers, and enhance your marketing campaigns.
Access our web applications seamlessly on various web browsers for a versatile and user-friendly experience
Unlock the full potential of our mobile app for effortless communication on the go. Explore intuitive features tailored for convenience and productivity
Access our desktop agent seamlessly on Mac, Windows, and Linux for a versatile user experience.
Make calls directly from your browser using the Dialaxy Chrome extension, eliminating the need to use your phone
Easily share your Dialaxy phone numbers with team members for seamless collaboration
Efficiently organize call, message, voicemail logs by filtering them based on date and time, providing detailed and refined data
Expand your agent group seamlessly for enhanced teamwork and productivity within your organization
Connect with an unlimited number of contacts, ensuring comprehensive communication coverage
Easily import and export bulk contacts for streamlined organization in CSV and Excel format
Receive incoming call alerts directly on your screen and initiate conversations instantly by clicking the banner.
Stay informed with mobile notifications, ensuring you never miss important updates or messages while on the go
Receive voicemails directly to your email account with attached recordings, ensuring seamless access and convenient playback
Stay updated with extension notification, helping you to manage task smoothly
Easily activate integrations with just one click from the Dialaxy admin dashboard, streamlining all settings management
Streamline your workflow with seamless CRM integrations compatible with leading CRM platforms, without switching tabs
Expand your network of shared contacts through Google Contacts, mobile phones, CSV files, or CRM integration
Automatically sync. data with your existing CRM, seamlessly consolidating all information into one unified system
Discover top-tier platforms compatible with Dialaxy for enhanced marketing, productivity, and CRM capabilities
Try Dialaxy live! Schedule your demo session today.
Connect Dialaxy with your favourite tools. View all integration
Find tailored industry based communication solutions for your business needs. Explore now!
Clear calls to advanced collaboration, get your startup's communication covered.
Prioritise patients first and ensure a safe communication.
Enhance customer communication for orders, complaints, and returns.
Maximise customer support for better travel experience.
Boost customer engagement, and manage high volumes of calls.
Maximise guest experience, streamline reservations, and optimize staff collaboration.
Provide franchise support, streamline operations, and ensure seamless collaboration.
Optimize team collaboration, client interactions, and consultations.
Enhance client service, claims processing, and agent collaboration.
Elevate candidate engagement, streamline interviews, and optimize team collaboration.
Enhance student engagement, streamline administrative tasks, and facilitate seamless collaboration.
Manage day to day operations, track shipments, and enhance team coordination.
Streamline inquiries, boost customer service, and team collaboration.
Answer property inquiries and manage client interaction smoothly.
Empower your small business with better communication channels.
Access valuable resources available for optimising your communication strategy. Explore now!
Stay updated with industry insights and tips on our blog.
Explore the advantages of upgrading to Dialaxy from your current VoIP system.
Maximize lead possibilities of your company with Local Phone Number
Get insights into who we are and what we stand for.
Explore inspiring success stories from our regular clients.
Discover A2P 10DLC solutions for reliable messaging.
Get access to our app for seamless communication on the go.
Find answers to common questions on our Help Center page.
Access our free lookup tools to quickly gather essential information. Try them today!
Verify phone numbers and enhance consumer profiles with fresh, accurate lead data from hundreds of trusted sources.
A free phone validation tool designed to accurately verify and ensure the authenticity of phone numbers across various formats and regions.
Perform a free phone carrier lookup on any phone number across various countries, providing instant details about the carrier and network provider.
Perform a free reverse phone lookup on any phone number, allowing you to quickly identify the caller's details from any country across the globe.
Generate up to five unique phone numbers instantly at no cost using our Random Phone Number Generator tool.
Convert text into realistic audio with our free Text-to-Speech Generator. Ideal for accessibility and customized listening, offering two voice options to suit any purpose.
Home - Business - How do you develop a WhatsApp marketing strategy for business in 2024?
Reviewed by : Prasanta Raut
WhatsApp marketing is a strategy for using WhatsApp in business marketing and communication to promote products or services directly to customers. According to recent research, there are about 2 billion WhatsApp users globally, and about 100 billion messages are sent daily.
Businesses can benefit from WhatsApp’s strategy as it helps companies engage with a larger audience and increase their customer engagement. If you are new to WhatsApp marketing strategy and campaigns, no worries—we will have you covered.
WhatsApp marketing is a relatively new concept, and many businesses have little to no idea about it. This blog post will guide you through WhatsApp marketing and explain how it works, along with its strategy and benefits.
Let’s get started !!!!!!!!
Table of Content
WhatsApp marketing refers to businesses using WhatsApp to connect, engage, and market to their target audience. It involves using WhatsApp’s features to build relationships, provide valuable content, and build customer interaction.
WhatsApp is a unique platform with over 2 billion users globally. Its popularity and easy-to-use interface make it a popular tool among businesses looking to enhance their marketing efforts. WhatsApp marketing campaigns allow for direct and personalized customer interaction, building trust and connection.
The following are the benefits of WhatsApp marketing.
With over 2 billion users worldwide, WhatsApp is a popular messaging application. This means businesses can communicate and interact with people from all over the world, similar to having access to a global connection.
Therefore, WhatsApp is the perfect platform for businesses looking to grow and enter new areas. It is used in over 180 countries and has over 70 languages.
WhatsApp marketing is much more cost-effective than other conventional marketing methods. It is incredibly affordable. This can be an excellent alternative for companies of all sizes, as companies can send their customers endless messages without paying anything. WhatsApp marketing is also very simple and easy, reducing additional marketing costs.
Customer engagement is one of the main advantages of using WhatsApp for marketing, as there are over 2 billion users globally. WhatsApp marketing allows customers and business representatives to speak honestly and directly, building trustful relationships.
Because WhatsApp is available on all devices, users can receive prompt answers to their questions immediately. This way, customers care more about building their overall satisfaction and engagement.
With customization and personalization, you can target specific consumer demographics and tailor your WhatsApp marketing messages, which enhances the effectiveness of your e-commerce marketing operations.
Businesses should add media elements like flyers, videos, and images with their message text to add a more personal and vibrant touch. Businesses can make flyer templates with tools such as Canva, photoshop, etc. Adding these flyers makes it easier to nail your WhatsApp marketing game, making it more appealing and eye-catching.
You understand the importance of a WhatsApp marketing campaign and how it can change your business. However, creating an effective business strategy can be hectic, as most companies don’t know where to start.
Down below are a few quick steps on how you can create an effective marketing strategy via WhatsApp.
a. Deciding on how you are going to use WhatsApp. Depending on the size of your business, you can use the WhatsApp Business App or the WhatsApp Business Platform.
b. As your marketing strategy for boosting engagement, always use effective messaging types and identify critical uses.
c. Understand your targeted audience and build strategies accordingly. This will allow you to speak with your clients efficiently and effectively.
d. Set goals that can be measured via KPIs. This will help you track progress and determine whether your strategies are working.
e. Use omnichannel communication to create a smooth workflow and launch interactions with engaging message types over WhatsApp.
The following are the top WhatsApp marketing strategies you can implement in your business.
Running direct ads via WhatsApp can drive instant lead ads and cost less per lead. With direct WhatsApp Ads, customers are instantly redirected to your WhatsApp, where you engage them in a live one-on-one conversation.
A significant benefit of running direct WhatsApp ads is that when a user lands on your WhatsApp ads, you’ll instantly get their name and mobile number without them filling out the information.
A group chat is one of the most excellent strategies you can create for your business via WhatsApp. Group chats can be extremely useful as you can bulk message many people at once, generally your customers, and receive their feedback on the same group chat.
This way, you save time by not individually messaging every customer. You can also create individual group chats for specific customer groups. This helps you encourage customer-to-customer interaction.
Many businesses fail to provide live customer service. WhatsApp’s live chat and WhatsApp chatbots can help you overcome this challenge and quickly address and resolve customer queries.
Providing multimedia content can even offer personalized and customized customer service. Live videos or tutorials are easy ways to provide live customer service over WhatsApp.
Customer feedback is essential for any business looking to succeed and grow over time. With WhatsApp, rather than calling your customers to ask for feedback, your team can send them a quick feedback text. Many people prefer text over calls, which can sometimes get annoying and time-consuming.
So, the best way to engage with customers and get their feedback would be via text. You can ask your customer base to give feedback on their recent purchase or the service, as negative or positive feedback helps the business. For feedback, you can send your customers a list of questions or surveys to answer or fill out. This way, you can also conduct market research without spending extra time.
Replying over text to customers seems almost hectic some days. It is almost not always possible to solve every customer query over text. If a customer has issues with a product, you should call them and explain the product.
This creates good customer service and reduces customer frustration. With WhatsApp, you can call and then directly connect with your customers over the phone and help them resolve any issues.
With WhatsApp links, you can simplify customer engagement in your WhatsApp marketing strategy. Once the link is created, share it across different social media platforms to generate easy connections with your audience and gain potential clients. Customer links are essential
in initiating a conversation or sharing any product updates.
To summarize the above article, we have mentioned all the necessary information regarding WhatsApp’s marketing strategy. We hope you enjoyed reading this blog post. As always, we recommend that all our readers research WhatsApp marketing.
WhatsApp marketing can be an easy way to market your business on social media. With over 2 billion users globally, your business can definitely reach new heights with effective WhatsApp marketing. It is a great way to build engagement and actively grow with different audience dynamics as people from all other age groups use WhatsApp.
To market on WhatsApp, you don’t need to have a degree in marketing. You need to be a good marketer, understand what product you are promoting, and how to keep up with trends to build an active customer base.
The following are the downsides of WhatsApp business.
The following are the features WhatsApp offers for businesses.
Yes, both WhatsApp and WhatsApp Business are free to use. WhatsApp Business is best for small- to medium-sized businesses.
The following are the essential elements of a successful WhatsApp marketing strategy.
The following are ways you can personalize your WhatsApp marketing messages.
Prasanta, founder and CEO of Dialaxy, is redefining SaaS with creativity and dedication. Focused on simplifying sales and support, he drives innovation to deliver exceptional value and shape a new era of business excellence.
Prasanta Raut