What is SMS Filters? How Can it Affect Call Center Marketing?

According to a survey conducted by SimpleTexting, one in three clients check their text notification within one minute of receiving it. This survey alone shows the effectiveness of text messages for businesses. 

SMS filters are software programs that block unwanted texts, such as spam messages, from various organizations. Many consumers have started using SMS filtering as businesses rely more on SMS marketing.

With the rise of SMS filters, the call center industry is seeing its effect on its business.  To avoid getting filtered out, getting consent, keeping messages clear, and identifying yourself is essential.

If you are new to SMS filters, then no worries. We have got you covered. This brief overview will give you what is SMS filters and how they affect call center marketing. 

Let’s get started with the blog !!!!!!!

What is SMS Filters?

SMS filtering blocks the delivery of some or all messaging from a specific number or business. SMS filters detect and filter unknown SMS and MMS messages to help organize them. You must understand how and when carrier filtering occurs to provide the best messaging solution for your customers.

You can install and use third-party SMS filters. By doing so, the filter provider can access all the text and content in incoming SMS and MMS messages you receive from unknown senders.  

How does an SMS filter affect call center marketing?

SMS filters are a growing problem for call center marketing. They prevent messages from reaching potential customers and make recipients less likely to engage with your SMs, reducing overall engagement.

 Call centers need clear opt-in procedures, targeted messages, and a reputable SMS provider to overcome this, as it can ultimately greatly affect the call center industry. 

Top 4 benefits of using SMS marketing

SMS marketing is essential for all businesses to increase customer engagement with the company. The following are a few benefits of using SMS marketing for your business. 

1. Personalization and customization

Your business can use SMS marketing to get a quick response from customers, contributing to effective communication. SMS also has the highest delivery and open rate, as 1 in 3 person checks their text notification within a minute.

Customers are also more likely to see and respond to personalized business messages as they feel seen and heard via custom messages. This way, you can enhance your business’s engagement with SMS marketing. 

2. Cost-effective solution 

SMS marketing messages are cheaper than traditional marketing, such as TV, newspaper, and radio advertisements. It also requires much less time and planning to execute it in real time. Businesses of all sizes can use SMS messages for marketing as they fit within the budgets of most companies. You can even reach your targeted audience and save some coins. 

3. Simple and easy to use 

SMS messaging is simple and easy to use, requiring no special training.  Everyone can easily send messages via their phone or open and read a text message. It does not require additional training or knowledge, and agents with a good understanding of the product can craft your marketing message.  However, there are a few rules and regulations you will need to keep in mind while crafting an SMS marketing message. 

4. Global marketing and international reach 

SMS marketing can help your business reach a global and international audience. SMS messages are designed to reach millions of people anytime, anywhere, in a short period using any available device.

They also enhance customer engagement and outperform marketing channels like email and Facebook in terms of cost and audience reach.

How to be successful using SMS marketing?

Although SMS marketing has a vast open rate, it isn’t always 100%. As a business looking to reach and receive responses from every customer, your job is to try to make your SMS marketing as successful as possible. Down below are some tips and tricks behind successful SMS marketing. 

I. Understanding your audience 

Market segmentation is critical to effective SMS marketing. It is essential to analyze customer data to create targeted groups based on demographics, behavior, or purchase history. Understanding your audience and sending personalized messages creates better and higher engagement. CRM systems should help you gather and analyze customer data for targeting and personalization. 

II. Craft effective content

SMS messages usually have a character limit of 160. With this limitation, it is essential that your SMS catches the reader’s attention and delivers the intended message as well. Make sure your messages are sweet and professional. For example, Greeting [Customer Name] offers a massive sale for 24 hours. Get everything at 50% off, and use the Code SALE 50 to get 5% off your next purchase. Shop now: [add URL]. 

III. Automate campaigns schedule

Many SMS marketing platforms can be used to automate message delivery based on trends or schedules. Automating campaigns allows you to track and report on the market environment easily. It also provides for timely and relevant communication with minimal manual effort, helping your agents to be productive in other tasks. 

IV. Maintain consistency and promote cross-channel marketing

Successful SMS marketing requires regularly engaging your clients with valuable and compelling content while respecting their preferences. Businesses must stay updated with SMS marketing rules and best practices to build trust and loyalty among their customer base. 

SMS marketing is most effective with your overall digital marketing strategy, enhancing your chances of securing more clients. Schedule your SMS campaigns with email marketing, social media, and other platforms for effective and impactful marketing.

Risks regarding SMS Marketing

The following are risks associated with SMS marketing.

1. Security and privacy concerns 

Given the nature of SMS and text messages, security concerns are significant. Customers want their data to be protected and used responsibly for their benefit. They don’t wish various organizations to access that information. Any loss of trust, such as selling data to other organizations without consent, can damage your brand’s reputation and lead to loss of customer trust.

Always obtain the customer’s consent before sending them SMS marketing messages. It is also essential to provide easy opt-out mechanisms for customers who wish to stop receiving SMS messages, ensuring that their requests are processed immediately.

2. Technical difficulties 

Technical difficulties, such as SMS restrictions or message filtering, can sometimes affect your SMS marketing. Carrier restrictions may vary across providers and can limit message length, SMS types, and delivery rates, making it difficult for the business to execute marketing campaigns efficiently.

Message filtering is designed to detect spam and can sometimes flag marketing messages, reducing their visibility or blocking reachability. SMS marketers must conduct thorough testing across multiple carrier providers to ensure that they work with varying restrictions and advance their message content to avoid content relating to spam filters.

3. Regulatory issues

One of the most significant risks of SMS marketing is ensuring that the SMS meets regulations set by specific countries. If your SMS messages don’t meet the rules of a particular country, it can lead to huge fines and legal troubles. SMS marketers must ensure they have consent from recipients and provide an easy opt-out option if they don’t want to receive SMS messages.

Final thoughts 

To summarize the above article, we have mentioned all the information regarding SMS filters, how they affect call center marketing, and some risks regarding SMS filtering. We hope you enjoyed reading this article. As always, we recommend that all our readers research before considering SMS filters and marketing.

SMS filters are a considerable threat to call center marketing as they do more harm than good. While successfully blocking spam and unwanted messages, SMS filters affect the call center’s marketing efforts.

You don’t need a deep knowledge of SMS to be an SMS filter. You can just download a third-party application and enable it in your settings. However, you should be mindful when allowing SMS to be filtered, as it can also affect other vital messages in rare cases.  

FAQs

What are SMS Filters? 

SMS filters are a way to sort and categorize incoming messages based on specific criteria such as sender, recipient, subject, keywords, attachment, etc.

What are some best practices to protect against filtering?

The following are some of the best practices to protect against SMS filtering. 

• Having a reputable Sender ID
• Sending clear and concise SMS
• Personalizing your SMS

Are there any downsides to SMS filters?

Yes, there are a few downsides to SMS filters such as:

• Security concerns
• Missing Two-Factor Authentication Codes
• Inaccurate SMS Filtering
• Blocking Important Messages

How can I avoid SMS filters blocking my messages?

The following are a few ways to avoid SMS filters blocking your messages.

• Personalize your messages
• Maintain a clean sending history
• Avoid spammy language
• Use a reputable sender ID
• Get consent

What is 10DLC and how does it impact SMS marketing?

10DLC (10-Digit Long Code) is a type of phone number used for SMS marketing and messaging. It allows businesses to send high volumes of messages with higher deliverability and compliance, enhancing engagement and reliability in marketing campaigns.

Why use 10DLC in your SMS text marketing?

Using 10DLC in your SMS marketing provides a cost-effective way to send high volumes of messages with improved deliverability and compliance. It supports brand identification, enhances customer engagement, and ensures adherence to regulations, making it ideal for effective campaigns.

How to write a text message that won’t get ignored?

To write a text message that won’t get ignored, keep it concise, personalized, and relevant. Use a friendly tone, include a clear call-to-action, and ensure your message provides value or addresses the recipient’s needs to grab their attention.