What is Rich Call Display? How Does It Help?

Have you ever spent several seconds staring at your phone screen, wondering who must be calling and why? You are not alone.

People often find themselves in a dilemma about whether or not to accept a particular phone call from an unknown number. It could be due to their experience with scams and spam calls.

But what if you could see the caller’s identity and purpose for calling, all displayed on your screen? That is what Rich calls display.

What is Rich Call Display?

Rich call display (RCD) is a technology that displays the caller’s additional information on the recipient’s screen. The information includes the calling party’s identity, the reason for the call, and location, as well as logos and links for business calls.

It allows the recipient to understand who is calling and why. Its main aim is to encourage the callers to answer the call.

People have often faced scam calls or someone trying to sell them products/services. There have been frauds where people lost vast amounts of money to unauthorized or unverified calls. Consumers have lost over $1.1 billion to impersonation scams in 2023.

This has generated a kind of fear among people regarding calls with only basic information. So, eventually, people stopped answering calls from an unknown number.

But this is not good news for businesses. A lower call answer rate means lower customer engagement and conversion rates suffer. Businesses with legitimate calls get rejected in the absence of the enhanced caller ID feature.

The Basics of Rich Call Display

If you are still unsure what rich call display is and how it works, we will discuss it in detail below.

How does Rich Call Display work?

Rich call display integrates various technologies and processes, facilitating the collection, identification, and verification of caller information. Here’s a breakdown of how it works.

Caller Information Sharing:

Whether personal or business, you need to register with the telecom service provider. Then, provide additional details such as the business name, logo, and purpose of the call. The information is stored in the database and accessed when one makes a call.

Transmission of Data:

The information is transmitted or displayed on the recipient’s screen whenever you/your business makes a call. Some protocols, such as the STIR/SHAKEN framework, verify the information, establishing the caller’s authenticity and legitimacy.

Display Information:

This information is displayed on the recipient’s screen whenever a call is made. The receiver has options on the screen to accept or decline the call. The carrier retrieves the additional information that needs to be displayed from the caller.

Caller Authentication:

The information is only displayed when the call is verified by protocols such as STIR/SHAKEN. First, this technology verifies the caller’s identity. Then, additional information is displayed on the screen. But if not verified, a warning is displayed stating, “Spam call.”

Hence, this feature provides call recipients with access to overall information about the caller. Customers can view and check the caller’s information before deciding to answer the call, making answering call decisions easier and quicker.

Rich Call Display Vs. Traditional Caller ID

I’m sure you are familiar with caller ID technology, which allows you to see the caller’s name and number on your screen. This enhanced caller ID is similar to traditional caller ID but has some differences as well. Let’s assess the differences between the two.

Since traditional caller ID provides limited context to a call, it is not suitable for business communication. Businesses today need to compete with numerous other competitors. Hence, a branded calling feature is the most suitable and preferable option for both the companies and the customers.

Key features of Rich Call Display

Now, let’s understand its key features.

1. Enhanced caller Information: This provides detailed information about the caller, including the caller’s identity, location, and purpose of the call.
2. Branded calling: Branded calling is one of the key components. It allows businesses to display their brand information, such as their name, logo, and other related details.
3. Customizable Business Information: Companies can display personalized information to each customer. The customization depends on their needs and past buying behavior.
4. Fraud Prevention: It verifies the information before the display. This reduces scam calls and increases customer trust.
5. Real-time Notification: It facilitates real-time notifications. It displays up-to-date details about the caller to distinguish legitimate calls from spam.
6. Spam and Robocall Protection: It is integrated with spam detection. It provides warnings about possible spam or robocalls advising you not to answer the call.
7. Improved User Experience: It provides an informative and transparent experience to the user or the call recipient. This ensures improved user experience.
8. Coss-carrier Support: It works across different carriers making it easier to communicate with others. You can connect with others even if they might be on different carriers.

Rich Call Data and Rich Call Display

You must be wondering, aren’t Rich Call Data and Rich Call Display the same thing? Although these two terminologies sound similar, they have their differences.

Rich call data (RCD) is the information provided by the calling party to be displayed during the call. It includes personal information, location, the reason for calling, and other necessary details. Rich Call Display is the visual representation of how Rich Call Data is displayed on the recipient’s screen.

• Rich call data uses the STIR/SHAKEN framework.
• STIR stands for Secure Telephone Identity Revisited.
• SHAKEN stands for Signature-based Handling of Asserted Information using Tokens.
• STIR/SHAKEN is used to authenticate callers and verify caller information.

The calling party generates the additional information that s/he wants to display. The data is verified by telecommunication carriers and service providers. Sometimes, a third-party verification system is involved for fraud prevention. The originating service provider then signs it.

The Role of Rich Call Data in Rich Call Display

Rich Call Data plays a vital role in enhancing Rich Call Display. Here’s a breakdown of the purpose of Rich Call Data in Rich Call Display.

A. Provides the Content for Display

Rich Call Data itself is the details that the calling party intends to provide to the recipient. Such as the caller’s identity and the purpose of the call (e.g. appointment reminder, new offers, and discounts). Also, other information like business logos and links (if applicable).

B. Enables Personalization

This allows business houses to send customized information tailored to each customer. Personalization ensures every customer is targeted, making them feel valued at the same time.

It includes a custom greeting, offers, and discounts based on past transactions. This branded caller display then showcases these data in a user-friendly manner.

C. Improves Security and Trust

The primary purpose of Rich Call Data is to build trust so that people answer calls without thinking twice. Displaying authentic call data or details of the call assures the receiver of the calling party’s identity and intention. This helps reduce fraud and scams in businesses, boosting consumer confidence.

D. Creates a Seamless User Experience

It ensures the receiver gets only relevant and verified data. Those call data are then displayed in a way the receiver can access, read, and understand. The receiver can decide whether to accept the call or not leading to better call management and customer satisfaction.

E. Improves Communication Efficiency

First, the customer gets additional information about the caller or business. This makes their decision about calls more solid and less time-consuming. This makes the call informative and efficient. It helps in maintaining transparency in communication. This improves the brand image among customers and other probable customers.

How Does Rich Call Display Help Businesses?

Following are the benefits of rich call display in businesses. Let’s dive into it.

I. Improves Call Identification

Using branded calling for business calls creates transparency with customers. They can recognize caller identity and intention, reducing the chances of ignored or rejected calls. This leads to improved caller experience and better call recognition.

II. Enhanced Trust and Security

Businesses need to reveal their identity and information to their customers. This way, the customers do not have to keep second guessing their purpose behind the call. This aids in building trust and developing a better company image. Maintaining data integrity is crucial so that the caller’s information is accurate.

III. Better Customer Experience

The relevant caller information displayed on the screen saves customers from confusion and frustration. They also receive personalized messages like “Customer service” or “Nail appointment” that act as reminders. This is bound to improve customer experience in the end.

IV. Enhanced Business Communication

The call display feature ensures that no important calls go unnoticed or ignored. Customers receive all the updates about calls, important updates, and appointments on time. They can view all those details through call display notifications. This improves outbound call management for businesses.

V. Fewer Missed Calls

The customers will have access to necessary details about the calls, which automatically decreases the probability of ignored calls. They know what they are getting into. Fewer missed calls lead to more opportunities for business, especially for the sales department. Increased customer engagement likely promises an increased conversion rate.

How to Set Up Rich Call Display?

Following are the steps necessary for its setup:

1. Check the Device Compatibility

First, you need to check if your device is compatible with this advanced call display feature. Smartphones today with the latest version of Android or iOS are mostly compatible with this feature, which ensures the smooth functioning of this service.

2. Verify Carrier Support

Not every mobile carrier supports this feature. It depends on the location and network. If your phone does not have such a feature, check with the carrier or service provider. They may provide you with alternative solutions.

3. Update Your Phone’s Software

This feature requires the latest updates on your device for efficient functionality.. If your device has all the latest software updates installed, you can enjoy smooth service and prevent any potential issues. Make sure your device is updated at all times.

4. Enable Rich Call Display Feature

Next, you need to enable the rich call display feature by following a few simple steps on your phone. Make sure your carrier supports this feature. Most carriers, such as AT&T and Verizon, support this service.

5. Register for Business (if applicable)

If you are a business, you will need to register with the telecom provider. First, you register your business. Then, your business details, such as company name, logo, and other relevant details, will be displayed on your customers’ screen.

6. Test the Feature

After the setup, make a call to test the feature. Check or tally if the displayed information is the same as the one you provided. You should be able to see the name, location, and purpose of the call on your screen.

Conclusion

Next time somebody asks you, “What is rich call display?” You can say it is simply an enhanced caller ID that allows you to display additional information about the caller on the receiver’s phone screen. Unlike caller ID, where only the caller’s name (if saved on the receiver’s phone) is displayed, this is a bit more advanced service.

It displays the caller’s identity, location, and purpose of the call. It also offers branded calling, i.e., displaying the company’s name, logo, relevant links, and updates on the recipient’s phone. This allows businesses to ensure transparency and reliability in communicating business deals.

Rich call display is a new necessity in business communication due to increasing digital scams worldwide. If your business has low answer rates, now is the time to incorporate a rich call display!

FAQs

What type of information can be included in Rich Call Display?

You can include information such as the caller’s identity, purpose for the call, location, business logos, and links (if applicable).

Is Rich Call Display secure?

Yes, it is highly secure. The use of this premium call display reduces the possibility of any fraud or scams. The information is thoroughly checked, verified, and securely transmitted.

Can I use Rich Call Display on my phone?

Most smartphones today support this feature. You need to make sure your device is compatible with it and is always updated.

How do I activate Rich Call Display on my phone?

For Android devices like Samsung S22,

• Tap the menu or three dots in the top right corner.
• Go to settings.
• Look for “Caller ID” or “Rich call.” For iPhone, look for “Call blocking and identification.”
• Toggle “On” to activate.

How to turn off the rich call display on my phone?

To turn this feature off, you can follow these simple steps:

• Go to “Calls” or “Call setting.”
• Search for options related to “Caller ID” or “Rich Call display.”
• Disable the setting.