What is Click to Call and How Does It Benefit Your Business

Ever wished your customers could connect with your business instantly, right when they’re interested? 

Your customers are one click away from reaching you—literally! Imagine a customer browsing your website, curious about your product, and they see a button that says, “Call Now.” With a single tap, they’re speaking directly to you! That’s the magic of Click to Call.

This simple yet powerful tool turns curiosity into conversations, giving your customers an easy way to reach you with just one tap. 

Let’s find out what Click to Call is and why it’s a game-changer for businesses like yours.

What is Click to Call?

A click-to-call system connects customers with business personnel directly with just one click. Customers can make a phone call while browsing a website or using an app. Sometimes, it is also called click-to-talk, click-to-dial, or click-to-text. This implies “request a call” or “please give me a call.”

It allows people to make phone calls for real-time communication through VoIP (Voice over Internet Protocol) technology.

Customers can initiate a call using hyperlinks or HTML buttons on the website on their desktop computer or mobile phone without manually dialing a phone number. 

Many businesses use the click to call button, which consists of a simple link. You can also embed it on any webpage, your social media, and even in marketing emails or text messages.

How Does Click to Call Work?

Click to call technology allows users to make phone calls from a digital platform. When you click the number, this feature redirects you to your default phone calling app and automatically dials the number for you. 

Here’s how click to call works: 

• Clickable Button: Businesses have a “Call Now” button on their sites. The button recognizes phone numbers on the screen. 
• Click the link: When users initiate an action; it prompts a clicktocall dialer with the business number. 
• Make the call: Users press “Call” and are connected with a live customer service agent. 

 Depending on the specific click-to-call service, users may need to take different actions

 While some can connect using their smartphones, some may need to provide their phone numbers to reach your company.

Different Click to Call Solutions:

1. Click to Request a Callback 

This is when a customer clicks the ‘request a call’ button and enters their phone number. The number is sent to the customer support team, who will contact the users. This type of web callback is made immediately, or customers can select a preferred time. 

2. VoIP Click to Call

This type of click to call service is known as a web call. This version is fully web-based, with no phone involved. It connects customers using WebRTC (Web Real-Time Communication) technology, which has a built-in microphone and speaker. 

Start receiving and making phone calls on your computer now!

3. Click to Call on a Smartphone

Here, a customer uses a click to call button on their mobile, triggering a normal call from their phone. Even though it only requires one action from the user, it is still a phone-based call system. 

Who is Click to Calls For?

Your business can add click to call links to many applications. Here are some integration examples: 

I. CRM Integration

Some click to call platforms integrate with your CRM (customer relationship management) systems. This lets sales and customer service representatives to launch outbound calls and contact customers directly from their CRM with one click. 

Integrated dialing keeps logs of a customer’s entire contextual record, and your agent can quickly view each customer’s call history and take notes. 

II. Chatbot Applications

A popular way to use click to call is in AI-powered chatbots. This is also a form of click to text. They are a powerful tool that helps businesses to connect quickly with potential customers. 

Chatbots can handle larger support volumes than live agents, even during peak hours or promotions. Also, if a customer needs more support, then chatbots with the click to call feature can route their call directly to a representative to resolve the issue.

III. Inbound Sales

Many contact sales companies use cloud-based inbound call center software that provides click to call features. These call features allow customers to instantly request a call from a sales development representative on your website.

When someone clicks to request a call, it shows genuine interest in the company’s products. This allows the company to follow up quickly with these potential leads.

IV. Call Tracking System

Click-to-call is a common feature used in call-tracking systems. By merging click to call with the call tracking system, companies can generate unique phone numbers for various ads or search keywords. When someone calls one of these numbers, businesses or representatives can easily trace where the call is coming from.

V. Outbound Sales

Nowadays, the outbound sales team of contact centers utilizes click to dial technology. The sales team can make outbound calls with a single click from their CRM without manually dialing the phone numbers. This allows inside sales reps to reach out to more prospects or customers. 

Additionally, Click to Dial is easily linked with sales playbooks and sales sequences. This makes it simpler to achieve important goals by facilitating a smooth workflow automation. 

VI. Smartphone Adoption

The rise of mobile phone adoption is driving the growing popularity of click to call. Google is now offering companies the option to use this technology. The click to call feature provided by Google has become highly favored. According to Econsultancy, 40% of mobile searchers make use of Google’s click to call functionality.

VII. Website and Mobile App Integration

Due to VoIP technology, click to call can be added to any website or app. You can use click to call on your website to route to specific departments based on the webpage. You can have it on your landing pages, checkout pages, and FAQs. You can also have a click-to-call button on a product page to connect leads with sales reps directly.

What are the Benefits of Using Click to Call?

Click-to-call is changing the face of customer communication. Using click to call in your business boosts sales. It offers various benefits, such as improving your sales conversion rate and saving precious time for your sales representatives. 

1. Collect Customer Data

Click-to-call helps your business gather detailed customer insights. It also streamlines your call center workforce with advanced features like call quality, tracking, recording, and CRM integration. You can analyze your customer behavior and improve workflows. 

For instance, you can track the webpage where the user called from that allows agents with context to address issues faster. This data is invaluable for helping identify pain points, mapping customer journeys, and optimizing your website for a better customer experience.

2. Boost Conversion Rates

Your customers don’t need to dial numbers when using click to call. This improves interaction between you and your customer. Studies indicate that click-to-call can achieve conversion rates four times greater than usual online interactions. 

3. Access Detailed Analytics

With click-to-call, businesses can track metrics like call volume, customer origin pages, and call outcomes. This analytics help measure the ROI of your clicktocall feature and identify areas for improvement on your website. This information also aids in optimizing your sales and support strategies to enhance overall performance.

4. Improve Customer Segmentation

Click to call enables smarter call routing by using customer data. Calls can be directed to specific departments based on user behavior, such as time spent on a page or items in a cart. 

For example, calls from product pages can be directed to sales representatives, ensuring faster resolution and higher customer satisfaction. This method enhances interactions and helps prioritize high-value leads.

5. Enhance Scalability and Team Efficiency

As your business grows, click-to-call makes things easier by streamlining call routing and minimizing mistakes. This feature helps allocate resources effectively, minimizes call transfer times, and increases first-contact resolution rates. It’s a scalable solution that supports growth without compromising efficiency.

6. Attract Mobile Users

As more people browse on their smartphones, click to call is a great feature that offers mobile users a simple and speedy way to connect with ease. A well-placed call button optimized for mobile ensures users can reach you instantly, boosting engagement and customer satisfaction. Whether through your website or mobile phone app, this feature is essential for capturing today’s on-the-go audience.

7. Offer Cost Savings and ROI

Click to call reduces costs associated with traditional phone systems, such as toll charges, while increasing customer engagement. For international businesses, it eliminates barriers by offering a single contact point without additional fees. Studies indicate that businesses using click to call see an average ROI increase of 143%. 

How to Add a Click to Call to Your Website?

Adding a clicktocall link or button to your website is simple, even if you’re not tech-savvy. Just follow these steps to get started:

I. Access Your Website’s Editing Mode

The process of editing your website depends on the platform you’re using:

• WordPress: Open the Gutenberg Block editor, click the three dots on the left toolbar, and select “Edit as HTML.”
• Shopify: Go to your admin section, select “Online Store,” click “Actions,” and choose “Edit Code.”
• Squarespace: Add a “Code Block” while editing a page to open the code editor.

Once you’re in editing mode, you can insert the click to call link code and save your changes.

II. Add the Link Code

Place this basic link code where you want the button to appear: <a href=””></a>. You can include it in your website’s header, footer, FAQs, or contact page. 

3. Replace the Empty Quotation Marks with Your Business Phone Number

Replace the empty quotation marks in the code with your business phone number. Remove any spaces or dashes and add “tel:” before the number. 

For example, if your number is 800-555-4589, the code should look like this:

<a href=”tel:8005554589”></a>

You can also include a call to action (CTA) text within the link if you want. For example:

<a href=”tel:8005554589”>Contact Sales at 800-555-4589</a>  

This small addition improves engagement and makes the button more user-friendly. Adding a click to call feature is a quick way to enhance customer interaction and drive more leads from your website.

Conclusion

Click to call technology is one more powerful tool to optimize every stage of the customer journey, improve customer engagement, and hence increase sales conversion rates. It simplifies communication at every touchpoint so that customers can make a call by click and reduce effort while enjoying their experience with your business.

While some of its features make it really easy to integrate into a company website, it’s really integrated with CRM software, VoIP phone systems, and inbound call solutions. Click to call, if used and implemented effectively, connects instantly with website visitors for onboarding into loyal customers or retained customer relationships.

Click-to-call can also enrich your VoIP strategy: faster connections with qualified leads and an improvement in the satisfaction of customers. All this contributes to driving higher engagement from customers, smoothing their journey, and boosting significantly both online and offline sales performance for businesses that put click to call functionality on their websites. 

FAQs

Why use click to call?

Click-to-call allows users to easily connect with a business by clicking a button, improving customer service and quickly addressing concerns. It leads to higher engagement and potential sales, caters to mobile phone users, and provides businesses with valuable tracking and analytics data to improve marketing strategies.

What is the meaning of click to call?

Click-to-call, also known as click-to-dial, click-to-chat, or click-to-text, is a web-based communication method where a user clicks a button, link, or image to initiate an immediate phone call, VoIP call, or text message with another person.

What is a call clicker?

A call clicker is an agent who manually initiates phone calls by clicking on a dialog box or link within a system like LiveVox. These agents are often referred to as Human Call Initiators (HCI). They start the call, and once connected, the call is transferred to another agent who handles the conversation.

What is the meaning of clicks to contact?

Clicks to contact generally refers to the number of times users click on a link or button to initiate contact, such as making a phone call or sending a message. It’s a metric used to measure engagement and interest in contacting a business or individual.

How do I make a click-to-call?

To set up a click-to-call feature on your website, follow these steps:

• Choose a VoIP provider that supports click to call functionality.
• Integrate the VoIP service using the provider’s API or plugin.
• Add click to call buttons or links on your website.
• Test the functionality to see if it works correctly across different devices and browsers.

What is a click-to-call number?

A click to call number is a call button number that displays the phone number on your website. Customers can click on that button to connect with a company representative without manually dialing the number. 

What is the difference between Click-to-Dial and Click-to-Call?

Click-to-call is a digital voice call communication where the user clicks a link or button to connect with another user in real time. With click-to-dial, you can call a customer in seconds just by clicking a linked number or button.