Top Social Media Monitoring Tools: A Complete Review

Tracking social media activity can feel stressful, especially with so many platforms to manage. But those likes, comments, and shares have significant value for your brand.  

According to The 2023 State of Social Media Report, 91% of business leaders believe that a company’s success is tied to how well it uses social media analytics. Clearly, knowing what’s happening on your social channels matters.

Understanding your social interactions can open doors to fresh growth and new opportunities. That’s where social media monitoring tools come in convenient.

In this article, we’ll discuss some of the top social media monitoring tools and share ways to build a stronger social strategy.

What are Social Media Monitoring Tools?

Social media monitoring refers to the process of utilizing certain software or tools to track conversations that occur within social media platforms. It is done through business filtering and analyzing discussions using search terms and keywords to learn valuable information about what people are saying about a brand or competitor.

This process helps businesses discover important things like when people mention their brand, what customers think about them, and what is happening in their industry. They can also monitor how many conversations are occurring, whether people are saying nice or mean things, and how many people see those conversations.

What are the Benefits of Social Media Monitoring Tools?

Here are the following benefits of social media monitoring tools:

1. Responding to Customers Needs

Good customer service means actively listening to what people say about your brand and responding to their questions and concerns on social media. Studies show that people feel closer to brands that talk with them. When customers have a good experience, they are more likely to buy again. 

But if questions or problems don’t get a reply, it can make their experience worse. People might forget to tag your brand or may not know they can reach out on social media, but they still expect a response. Track brand mentions on Twitter without the “@” and on Instagram without the “#” symbol to stay aware and ensure no post slips through. Being responsive helps build a strong customer connection.

2. Generate New Leads from Social Media

Finding new leads is easier with social media, as many customers use it like a search engine. To discover potential customers, brands should track certain keywords. Brand monitoring tools are important because they include mentions of your brand name, product names, or even common mistakes in spelling.

 Industry Buzzwords can help, too. For example, a travel agency could follow terms like “vacation ideas,” while a restaurant might look for words like “brunch” or “dining” to connect with wider conversations. If your business is in a specific area, use Location-Based Keywords like “best coffee in [City]” to reach nearby customers. It is also helpful to monitor relevant Hashtags and see what people are saying about your Competitors. This way, you can understand their feedback and find ways to improve, making your brand stand out.

3. Finding Influencers and Brand Fans

Influencers are people with lots of followers who can help more people learn about your brand. When they talk about your products, many people pay attention and trust what they say. This can help your brand reach a wider audience and attract more customers.

Don’t forget about your brand fans! These are customers who love your products and share your posts with others. If you treat them nicely, they can help your brand grow and become more popular. Using influencer tracking software can make it easier to manage these relationships.

4. Getting Feedback

Listening to what people say on social media can give you great ideas for making your products better. When you watch the conversations, you can find new ideas, solve problems, and see how people feel about things that are similar to your products.

For example, if someone says, “I wish (your brand) had more eco-friendly options,” you can think about making products that are better for the planet.

It’s also important to notice negative feedback. When customers have problems, it’s good to respond quickly. If someone says, “I had a problem with [product name] last week,” replying fast shows you care and want to make things better. This can help keep customers happy and enhance your online reputation management tools.

List of Top Social Media Monitoring Tools

The top social media monitoring tools for 2024 are:

I.  Meltwater

Meltwater is like a Swiss Army knife for social media. It combines everything you need, like monitoring social media, understanding your audience, analyzing feelings about your brand, and managing influencers, all in one place.

It is used by over 27,000 companies worldwide and is great for both big teams and small businesses. Meltwater helps you see real-time conversations and gather data from many platforms like Facebook, Instagram, and more. You can search for as much information as you want and create easy-to-understand reports to help your business. Meltwater also excels in competitive analysis tools.

II. Sprout Social

Sprout Social is a helpful tool for managing social media posts and watching conversations. It collects messages, mentions, and tags from different social networks into one easy inbox. This way, you don’t have to switch between apps to see what people are saying about your brand.

You can also track certain words or phrases about your brand, helping you understand what people are discussing. Sprout Social also gives you special reports showing how your brand is doing on X (formerly Twitter), which can help you connect with your audience in new ways.

III. Hootsuite

Hootsuite is a popular tool for social media management. Its simple dashboard lets you plan posts and see all your mentions in one spot. It gathers everything, like comments and likes, so that you can reply quickly to your followers.

Hootsuite also has a feature called Hootsuite Insights. This gives you detailed information about what people think about your brand and what they are talking about. This information helps you understand trends and improve your social media engagement.

IV. Cyfe

Cyfe is a tool that helps you see information from social media, sales, and customer support all in one place. You can look at everything easily. It’s simple to use, and you can make your own dashboard or pick one that’s already made.

Cyfe also gives you alerts when there are a lot of mentions or interactions. This helps you take action quickly, whether you want to grab an opportunity or fix a problem. It’s a great choice for small and medium businesses that want to keep track of their online presence using social media reports.

V. Talkwalker

Talkwalker is a strong tool made for big agencies and large brands. If you want to understand what people think about your brand and how you stack up against competitors, this tool is great. Talkwalker can check conversations in 187 languages and gathers data from millions of websites and social media.

With Talkwalker, you can set up custom dashboards to keep an eye on how your brand is doing and learn about your audience. It can also help you analyze your campaigns. This tool is important for companies that need to track their social media in real-time and see how they can improve.

VI. Statusbrew

Statusbrew is a great tool for people who handle many conversations on different social media and review sites. It has a feature called the Unified Inbox that puts all your messages in one place. This makes it easy to answer customers and work with your team without switching between different apps.

Statusbrew also gives you useful analytics that shows how your customers act and what trends are happening on different channels. This helps you see what’s working well and what might need to be better.

Final Words

Choosing the right social media monitoring tool is super important for understanding your audience better. Each tool has its own cool features that can help different types of businesses.

Using tools like Meltwater, Sprout Social, and Hootsuite lets you keep up with trends and respond quickly to what customers are saying. This helps your brand look good online.

When you invest in a good monitoring tool, you can improve your social media game. With real-time information, you’ll make smarter choices and connect better with your audience.

FAQs

Which of the following is an example of a social media monitoring tool?

An example of a social media monitoring tool is Hootsuite, which tracks brand mentions, keywords, and trends across platforms.

What are some examples of social media analytics tools?

Some of the examples of social media analytics tools are:

• Sprout Social
• Google Analytics
• Buffer

What is a social media measurement tool?

A social media measurement tool is a tool that tracks and evaluates social media performance, helping analyze metrics like engagement, reach, and conversions.

How to track social media data?

To track social media data, use analytics tools like Google Analytics, Hootsuite, or Sprout Social to monitor metrics such as engagement, reach, and follower growth.

How is social media a tool?

Social media is a communication tool that allows individuals and businesses to connect, share content, and engage with audiences, improving marketing and brand awareness.

Is WhatsApp a social media tool?

Yes, WhatsApp is considered a social media tool as it allows users to communicate, share media, and engage in group chats, facilitating social interaction.

Is TikTok a social media tool?

Yes, TikTok is a social media tool that enables users to create, share, and discover short videos, promoting creativity and engagement among its users.

Is Facebook a social media tool?

Yes, Facebook is a social media tool that allows users to connect, share content, join groups, and interact through posts, comments, and messages.

Is LinkedIn a social media tool?

Yes, LinkedIn is considered a social media platform, but it’s unique in its focus on professional networking rather than personal social interactions.