7 Best Sales Training Programs for Powerful SaaS Sales Teams 2024

Proper training and improvement are necessary for your sales teams. To remain competitive in SaaS (Software as a Service), sales training programs for salespeople are compulsory to keep them at the forefront of sales strategies.

Creating a strong sales team is one of the most important factors that define exponential growth. Having salespeople with the proper sales training is the way to achieve the set sales targets.

Let’s reveal the top 7 best sales training programs for powerful SaaS sales teams. A brief overview of each of the programs below will help you choose the most effective ones in turning your sales force into profit makers.

What is a SaaS Sales Training Program?

SaaS sales training can be described as a kind of training program that aims to equip the sales force with the right knowledge, skills, and methods of selling SaaS products. Effective SaaS sales training can increase the understanding of the SaaS product selling process, customer management, and business improvement to achieve better results.

The business environment is evolving with technology change. Having effective salespeople in the organization helps to have greater success. Building more efficient SaaS teams needs an effective SaaS sales training program, where an educated, synced, and efficient workforce can build the necessary path for SaaS company success.

To empower the SaaS salespeople with the required knowledge and tools, sales managers should focus on implementing effective employee training programs. SaaS sales training programs help sales forces perform better and ensure a close view of SaaS products and services with ease, leading to business expansion and customer satisfaction.

Benefits of Investing in SaaS Sales Training for Your Team

To boost the sales force’s performance efficiency, enhance customer satisfaction, and gain a competitive edge in the marketplace, it is important to note that investing in effective SaaS sales training programs is important.

It is essential to know that selling Software as a service (SaaS) is difficult; you need to be more concerned about its challenges. 

Here are some challenges that your sales team may encounter:

• Intangible value proposition
• Subscription skepticism
• A crowded marketplace
• Keeping up with innovation

These challenges can greatly impact the sales team’s performance, negative customer experience, and impact overall business productivity. So, to solve these challenges, sales teams need to understand the product markets and should be equipped with better skills, which is only possible with effective training programs for SaaS sales teams.

There are various benefits of investing in SaaS sales training for your team.

• Development in sales skills and gain in-depth knowledge of SaaS products.
• Enhanced customer relation management (CRM).
• Increase customer retention rates.
• Increase sales and revenue growth.
• Acknowledging industry trends and changes.

Offering a SaaS sales training program for your salespeople can improve their capacity and efficiency to have higher customer retention and also develop their skills, enhance customer relation management, increase sales, and understand industry trends and changes, ensuring overall sales teams and the company’s success.

Factors to Consider when choosing a SaaS sales training program

When choosing the right SaaS sales training program for your sales teams, there are several factors that you need to look into. Let’s discuss the essential aspects that can help you identify the most suitable SaaS sales training program.

• Alignment with business goals: The training should reflect the goals and objectives of your company.
• Program content and relevance: Ensure that the training program offers up-to-date and relevant content.
• Expertise and credibility of trainers: Check for certifications, industry experience, and client testimonials to assess trainers’ credibility. 
• Customization and flexibility: Must have customization options to suit your team’s unique needs.
• Technological integration: The SaaS sales training program should leverage technology effectively.

Top 7 Sales Training Programs for Powerful SaaS Sales Teams in 2024

1. Sales skills training and coaching by SalesHood

SalesHood is an all-in-one sales training platform that provides 14 different sales training courses for the B2B SaaS sales force. Their program consists of video lessons, coaching sessions, and packaged content available anytime to assist reps in enhancing their performance across various stages of selling processes.

Features:

• Onboarding and training
• Content management
• Coaching and mentoring
• Performance Analytics
• Gamification
• Collaboration tools

Benefits:

• Accelerated onboarding
• Higher engagement
• Data-driven decisions
• Scalable training
• Enhanced collaboration
• Increased sales productivity

2. The platinum passport by Pclub.io

Platinum Passport from Pclub.io probably stands for a high-quality, detailed, and holistic sales training and coaching solution designed for SaaS salespeople. Such programs often include a teaching and coaching methodology, individual approach, privileged information, and training.

Key features: 

• Advanced training modules
• Personalized coaching
• Exclusive resources
• Networking opportunities
• Performance tracking and feedback

Benefits:

• Enhanced sales skills
• Increased confidence
• Professional growth
• Better results

3. Gong.io: Sales training

Gong.io is famous for its conversational intelligence platform that allows sales forces to improve their efficiency based on the analysis of customer communications. While Gong.io is not a typical sales training company, the platform it has created provides key elements that help in sales training and coaching.

Key features: 

• Conversation analysis
• Coaching insights
• Performance metrics
• Best practices library
• Integration capabilities

Benefits:

• Enhanced sales training
• Improved coaching
• Increased win rates
• Better deal management
• Real-time performance improvement

4. Huthwaite International: MEDDPICC sales methodology

The MEDDPICC Sales Methodology is a well-known model that can be put to use in most types of sales, including SaaS sales. This program educates reps on screening prospective clients, understanding their needs, giving persuasive pitches, and securing business.

Key features: 

• Monetary opening
• Exploring needs
• Demonstrating value proposition
• Decision process
• Identifying pain points and implications
• Closing

Benefits: 

• Improved needs discovery
• Enhanced objection handling
• Shorter sales cycles
• Increased win rates
• Improved customer relationship

5. The Brooks Group: Sales Negotiation Training (for SaaS)

The Sales Negotiation Training for SaaS by The Brooks Group is created to teach techniques and strategies essential for negotiations in the SaaS marketplace.

Key features:

• Industry-specific training
• Negotiation frameworks
• Role-playing and simulations
• Customer-centric approach
• Post training support

Benefits:

• Increase deal closure rates
• Higher revenue and profit margins
• Improves customer relationships
• Reduce discounting
• Better handling of objections

6. From Demo-to-Close University (FDTCU) by Mor Assouline

From demo-to-close university (FDTCU) aims to provide the necessary knowledge and skills for salespeople, particularly those in the SaaS industry, to excel in the later stage of the sales cycle, specifically.

The FDTCU is a 12-month coaching engagement aimed at SMB, MM, and AE members of Small to Medium Businesses, focusing on enabling these professionals to achieve double quota in sales without using forceful sales tactics.

Key features:

• Comprehensive curriculum
• Live demonstration techniques
• Objection handling
• Closing strategies
• Personalized coaching

Benefits:

• Improved demonstration skills
• Higher close rates
• Enhanced objection handling
• Better customer understanding
• Consistent sales process 

7. Software/SaaS Sales Training by Funnel Clarity

Funnel Clarity’s SaaS sales training is an online mini-course series that is specifically designed to help increase the efficiency of sales groups when it comes to the selling process of software as a service products.

Key features:

• Focus on consultative selling
• Active listening and communication skills
• Going beyond features and benefits
• Objection handling strategies

Benefits:

• Increased sales and revenue
• Improved customer relationships
• Higher customer retention
• Competitive advantage
• Shorter sales cycle

How can the SaaS sales team get the most out of Dialaxy?

Here are the following Dialaxy features that will help in improving the SaaS sales team.

• Interactive voice response (IVR): It integrates with the CRM system and automates the marketing team’s repetitive workload.
• Call reporting and analytics: They provide valuable insights into customer behavior, allowing the sales team to make better decisions and provide quality service.
• Scalability and flexibility: With Software as a service integrated into your business system, your sales reps can operate from any remote location, as everything is in the cloud.
• Omnichannel communication: It allows the sales team to streamline the customer success team by combining all customer interactions into one platform, increasing operational efficiency and sales team productivity. 
• Call routing: Call routing is one of the most fundamental features of SaaS solutions. With call routing, sales reps can be more productive overall. 

Conclusion

One of the most significant investments that a seller selling a SaaS product can make is training their sales team. Our list can help you find a program that fits your needs and budget, helping your team build stronger customer relationships, stay ahead of the curve, close more deals, shorten sales cycles, and more.

Therefore, it is crucial to dedicate efforts in providing the SaaS sales team with continual training, as it can positively impact the sales performance and benefit from major advancements in the SaaS industry.

FAQs

What Makes a Sales Training Program Effective for a SaaS Team?

An effective SaaS sales training program is tailored to address all aspects related to SaaS sales, including:

• Understanding of the SaaS business model
• Product knowledge
• Value-based selling
• Customer-centric approach
• Technological proficiency
• Continuous learning and development

What to Look For in a SaaS Sales Training Program?

Selecting a SaaS sales training program is challenging. It is essential to choose sales training that aligns with your business’s needs and equips your sales team with the skills required to excel in the competitive SaaS market.

Here are the factors to look for in a SaaS training program:

• Industry-specific content
• Comprehensive curriculum
• Experienced instructors
• Customization and flexibility
• Ongoing support and resources
• Focus on key metrics

Who can benefit from SaaS sales training?

SaaS training can benefit a wide range of individuals and teams within an organization. Here are groups who can gain significant advantages from SaaS sales training:

• Account executive
• Business development representatives (BDRs)
• Sales engineers 
• Sales managers and leaders 
• Marketing professionals
• Customer success teams