Explore our comprehensive feature that best suits your business for enhanced communication. Discover now!
Purchase unlimited numbers for unparalleled flexibility and connectivity in your contact center
Expand your business’s reach nationwide with a toll-free number accessible in the US, and Canada
Centralize all your numbers and users in one accessible location, regardless of their global distribution
Register multiple phone numbers for your agents and efficiently manage calls from various devices within a single system
Customize business hours for individual phone numbers, ensuring calls are received at your preferred time
Craft customized greetings for welcome and voicemail messages to enhance caller experience
Easily convert written text into spoken words using our cutting-edge Text-to-Speech functionality
Ensure seamless call routing to the appropriate team member every time by customizing your call distribution
An interactive customer menu, facilitating seamless navigation and access prior to connecting with an agent
Efficiently route calls to teams categorized by location, language, skill, or any other desired trait
Enhance your reach and streamline communication, ideal for contact center operations
Access unlimited call history records for comprehensive tracking and analysis of each number
Efficiently manage multiple conversations with our seamless call holding feature from separate lines.
Access voicemail transcriptions conveniently through the Voicemail Logs section
Boost contact center insights with Call Recording: Capture key conversations for improved communication strategies
Customize your inbound calling journey to align with your business's unique needs and meet customers' expectations
Easily configure call forwarding for your Dialaxy phone numbers to ring web portals, landlines, or mobile apps
Automatically route calls to agents based on customer status, technical skills, or business requirements for efficient handling
Efficiently organize call logs by filtering them based on date and time, providing detailed and refined data.
Easily send and receive global text messages using your Dialaxy number with unlimited logs
Business texting from any registered line in Dialaxy, enabling instant SMS exchange while seamlessly integrating your CRM
Efficiently organize message logs by filtering them based on date and time, providing detailed and refined data
Silence conversations effortlessly with our convenient mute conversation feature to control over your messaging experience
Elevate drip campaigns with automated SMS messages, easily managed from your Dialaxy account
Automate messages with the schedule SMS feature for business to improve communication and boost productivity by sending texts at the perfect time.
Effortlessly schedule MMS for your business to automate multimedia messages, engage customers, and enhance your marketing campaigns.
Access our web applications seamlessly on various web browsers for a versatile and user-friendly experience
Unlock the full potential of our mobile app for effortless communication on the go. Explore intuitive features tailored for convenience and productivity
Access our desktop agent seamlessly on Mac, Windows, and Linux for a versatile user experience.
Make calls directly from your browser using the Dialaxy Chrome extension, eliminating the need to use your phone
Easily share your Dialaxy phone numbers with team members for seamless collaboration
Efficiently organize call, message, voicemail logs by filtering them based on date and time, providing detailed and refined data
Expand your agent group seamlessly for enhanced teamwork and productivity within your organization
Connect with an unlimited number of contacts, ensuring comprehensive communication coverage
Easily import and export bulk contacts for streamlined organization in CSV and Excel format
Receive incoming call alerts directly on your screen and initiate conversations instantly by clicking the banner.
Stay informed with mobile notifications, ensuring you never miss important updates or messages while on the go
Receive voicemails directly to your email account with attached recordings, ensuring seamless access and convenient playback
Stay updated with extension notification, helping you to manage task smoothly
Easily activate integrations with just one click from the Dialaxy admin dashboard, streamlining all settings management
Streamline your workflow with seamless CRM integrations compatible with leading CRM platforms, without switching tabs
Expand your network of shared contacts through Google Contacts, mobile phones, CSV files, or CRM integration
Automatically sync. data with your existing CRM, seamlessly consolidating all information into one unified system
Discover top-tier platforms compatible with Dialaxy for enhanced marketing, productivity, and CRM capabilities
Try Dialaxy live! Schedule your demo session today.
Connect Dialaxy with your favourite tools. View all integration
Find tailored industry based communication solutions for your business needs. Explore now!
Clear calls to advanced collaboration, get your startup's communication covered.
Prioritise patients first and ensure a safe communication.
Enhance customer communication for orders, complaints, and returns.
Maximise customer support for better travel experience.
Boost customer engagement, and manage high volumes of calls.
Maximise guest experience, streamline reservations, and optimize staff collaboration.
Provide franchise support, streamline operations, and ensure seamless collaboration.
Optimize team collaboration, client interactions, and consultations.
Enhance client service, claims processing, and agent collaboration.
Elevate candidate engagement, streamline interviews, and optimize team collaboration.
Enhance student engagement, streamline administrative tasks, and facilitate seamless collaboration.
Manage day to day operations, track shipments, and enhance team coordination.
Streamline inquiries, boost customer service, and team collaboration.
Answer property inquiries and manage client interaction smoothly.
Empower your small business with better communication channels.
Access valuable resources available for optimising your communication strategy. Explore now!
Stay updated with industry insights and tips on our blog.
Explore the advantages of upgrading to Dialaxy from your current VoIP system.
Maximize lead possibilities of your company with Local Phone Number
Get insights into who we are and what we stand for.
Explore inspiring success stories from our regular clients.
Discover A2P 10DLC solutions for reliable messaging.
Get access to our app for seamless communication on the go.
Find answers to common questions on our Help Center page.
Home - Business - How Does Multimedia Messaging Service Work?
Reviewed by : Prasanta Raut
The average open rate for MMS and SMS is around 98%. MMS is a popular messaging channel that allows the sender to send messages containing various multimedia elements. Regarding effective marketing, MMS is the best way to go. It is a powerful gem of modern communication that comes into play.
MMS text messages can incorporate images, video, and audio files, making them more appealing and effective than social media or email marketing.
This ultimate guide will discuss MMS, how does multimedia messaging service work, and some best practices.
Let’s get started!!!!!!
Table of Content
MMS is a multimedia message service that allows users to send text messages containing videos, images, GIFs, and audio clips. It is an updated SMS version built to support a wide range of multimedia content and longer text.
SMS messaging is limited to 160 characters, whereas MMS can send up to 1600 characters with other multi-media elements. MMS is perfect for a wide range of business and personal use. It is best for quick text-based alerts or notices.
The first important step in sending an MMS message is to have an internet connection or any mobile data connection. Once you write and send the intended MMS to the other party, the receiver receives the message even if their phone is switched off. The message goes directly into the phone and is downloaded automatically without notification. Users can save their MMS and send it to any other user’s phone.
The following is the standard procedure for sending MMS.
Once you press send, the receiver will receive a message notification. When the receiver opens the MMS, a picture will appear at the top, and text will usually appear below it.
With MMS marketing, you can send various files to make your messaging more effective and engaging, such as:
MMS marketing is one of the most effective forms of marketing, with a 98% open-text rate. The following are the top benefits of MMS marketing.
All text messages, including MMS, have a 98 percent open rate, more than four times that of email and social media marketing. Since text messages are sent directly to consumers’ phones, they’re hard to ignore, quick to read, and enticing to open. On top of that, MMS includes pictures, audio, etc, making it more attractive. This makes the receiver more interested in reading and clicking the entire message.
MMS messaging campaigns get comparatively higher engagement rates than SMS marketing campaigns. This can be due to MMS’s multimedia element. Multimedia elements such as images, audio, and GIFs make marketing messages more appealing and more likely to engage the receiver.
90% of all MMS marketing messages are read within 3 minutes, with a 98% open rate. You can send out limited-time discounts, temporary coupon codes, and other time-sensitive offers, knowing the customer will see them before the offer expires. This way, customers are more likely to click on the offer, increasing your conversation rate.
Storytelling and aligning your product with text alone can be a severe challenge. You can significantly enhance the storyline you’re telling with visuals and audio. And it’s not just the visuals because you also have many more text characters to work with. With MMS, you can use up to 1600 characters, making it much more flexible for writing. That means you can add various information regarding your product and make it a knowledgeable and informational marketing message.
The following are some of the best practices for MMS marketing.
Getting the receiver’s consent before texting anyone is very important. If you send a message without the proper permission of the receiver, you can land yourself in some legal trouble. With the customer’s consent, you can also learn about their likes and dislikes, helping you provide a good customer experience. Also, be clear about getting their consent and do not trick customers into giving consent. This can result in an unhappy and angry customer list, harming the brand’s reputation.
Your business can use MMS marketing to get a quick response from customers, contributing to effective communication. MMS also has the highest delivery and 98% open rate. According to research, one in three people checks their text notifications within a minute. Customers are also more likely to see and respond to personalized marketing messages as they feel seen and heard. This way, you can enhance your business’s engagement and increase your conversation rate via MMS’s marketing.
Consider file size, as your MMS marketing messages contain images or GIFs. Smaller file sizes mean faster and easier downloads. Your file size should range anywhere from 350 KB to 1.2 MB. The recommended size would be around 900 KB to around 1.2 MB. Larger file sizes usually cost more money and time and make customers uninterested. The trick is also to go for the recommended size, as larger ones cost more money, and smaller ones usually result in low-quality images.
It is essential to keep timing in mind while sending out your MMS marketing messages. You want to avoid sending text messages during quiet hours, usually before 8 a.m. and after 9 p.m. However, you also want to ensure you reach customers at the right time and within their buying hours—the best time to send a marketing message depends on the type of business/ customer base. Use case and campaign data from your reports to find the best time and methods. Generally, it’s a best practice to test different send times to find the best fit. This way, you can utilize this information in the future as well.
To sum up, MMS would be a great addition to your marketing strategy. Although SMS and MMS are almost the same, they differ significantly. With MMS marketing incorporated into your business, your business can experience various benefits, such as higher open rates, increased conversions, higher visibility, better storytelling, and more.
The above article mentions all the necessary information regarding MMS and MMS marketing. We hope you enjoyed reading this blog post. As always, we recommend that all our readers do their research before considering anything.
MMS, also known as a Multimedia messaging service, is a messaging channel that allows users to send text messages using various media, such as video, images, a slideshow of multiple images, audio, etc, to be delivered rather than just a text.
The following are the top few industries that most benefit from MMS messaging.
The following are some examples of business MMS/marketing MMs.
The following are some challenges regarding multimedia communication.
Prasanta is the founder and visionary CEO of Dialaxy. He is on a mission to redefine the landscape of SaaS solutions, infusing creativity and ingenuity into every aspect of Dialaxy’s offerings. His fervent dedication to simplifying sales and support processes drives Dialaxy’s forward momentum, delivering unparalleled value to businesses of all sizes. Embark on a transformative journey with Prasanta and Dialaxy as they pave the way for a new era of sales and support excellence.
Prasanta Raut