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Home - Tips - 8 Best Sales Automation Software in 2025
Reviewed by : Prasanta Raut
Automation is a reality, not just the future! More businesses are utilizing automation tools to increase productivity and more deeply personalize the customer experience. In fact, on average, 51% of businesses use marketing automation, and about 58% will soon.
By investing in automation tools, you can make sure your sales team spends more time closing deals and less time on non-revenue generating activities. With so many automation tools available, determining which ones would be beneficial to you can be daunting – this is why we have created a list of the best sales automation software (many of which we use in our daily workflows to help organize and structure our work).
Without further ado – let’s get started.
Table of Content
Sales automation tools refer to types of software that help eliminate and simplify the repetitive functions in the sales process. Sales systems can assist sales teams in managing leads, tracking the history of customer interactions, prompting or automating follow-ups, scheduling meetings, and conducting reporting tasks and analytics, thereby giving sales teams space so they can devote more time to selling and closing deals. Because they take on manual work and add time efficiencies, sales automation tools improve productivity while ensuring that prospects and customers receive consistent communications.
Many of these tools integrate with CRMs and use AI to present data insights to reduce inefficiencies and improve decision-making and forecasting. Sales automation tools are crucial in scaling sales operations, improving team collaboration on leads, and providing a better experience for customers.
Sales automation software is valuable because it streamlines sales processes, automates repetitive tasks, and frees up sales teams to focus on strategic activities like building relationships and closing deals, ultimately boosting productivity and efficiency. Here’s a casual breakdown of why using sales automation tools is a game-changer:
Imagine being able to automate repetitive tasks like data entry, email follow-ups, and scheduling. Sales automation software in 2025 can take care of these mundane jobs, allowing your team to focus on actual selling rather than drowning in admin work.
With automated lead tracking and scoring, your sales reps instantly know which prospects are worth their time. No more manual data crunching—just streamlined workflows and smarter decision-making.
Sales automation tools can send personalized emails, follow-up messages, and reminders based on customer interactions. This consistent communication helps build stronger relationships without much manual effort.
Keeping track of leads manually is overwhelming. Automation tools not only collect data but also categorize leads based on their position in the sales funnel. This way, reps can easily prioritize hot leads.
Sales automation tools generate reports automatically, offering insights into sales performance, conversion rates, and customer behavior. These data-driven insights make it easier to fine-tune strategies and set realistic goals.
Manual data entry can lead to mistakes, costing both time and money. Automating these processes minimizes errors and ensures consistency, especially when updating customer information or tracking sales progress.
With a unified platform, team members can access customer data, track deal progress, and share updates in real-time. This collaborative environment fosters better teamwork and more efficient sales cycles.
Sales software tools come in many shapes and forms. Before discussing the best options on the market, let’s take a look at the different types to understand what each can do for you.
While choosing sales automation software, look for one that offers useful features, is easy to use, fits your budget, and works well with your other tools.
HubSpot Sales Hub is among the most reliable sales automation software in 2025. The tool provides solid integration with a CRM and has a very easy-to-use interface. HubSpot Sales Hub provides complete sales experience so sales teams can engage prospects, nurture relationships, and close deals faster – all from the same tool.HubSpot Sales Hub has a high degree of automation, as well as provides tools for email tracking, sales sequences, pipeline organization, and lead scoring.
HubSpot Sales Hub has a natural integration with HubSpot Marketing Products and HubSpot Service Products, making it a complete solution for companies and focused on intelligence that reduces best practices without restrictions. HubSpot is also easy to use, has powerful analytics, and is responsive in their support which makes it suitable for companies, from start-ups to enterprises that would like to improve their productivity related to sales.
Free Plan: $0 (Includes basic CRM and sales tools)
Starter: $20/month per seat
Professional: $90/month per seat
Enterprise: $150/month per seat
🔥 Note: HubSpot offers bundled pricing for its CRM Suite, which may reduce costs if used across Marketing, Sales, and Service Hubs.
Pipedrive is an automated sales tool that is remarkably clear and visual in nature, developed specifically for sales teams to focus on sales progression actions. Much appreciated is the ease of use with the pipeline view defining how teams view where each prospect is within the sales process.
Designed with the seller in mind, Pipedrive aims to simplify the process and remove unnecessary complexity, allowing teams to prioritize leads, automate repeating tasks, and move deals to close faster. As the CRM for the sales professional, Pipedrive has all the functions to assist the sales process in reporting tools from lead generation to communication tracking, as well as sales AI assistance. It works well for small to mid-size teams looking for a leaner, more efficient approach to improve productivity and forecast sales efficacy.
Essential: $14/month per user
Advanced: $29/month per user
Professional: $49/month per user
Power: $64/month per user
Enterprise: $99/month per user
🔥 Note: Pipedrive offers a 14-day free trial with access to all features, so teams can test the full platform before committing.
Zoho CRM is a comprehensive and affordable sales automation tool designed for businesses of all sizes. Known for its flexibility and wide feature set, it enables organizations to manage leads, automate workflows, and gain actionable insights through AI-powered tools. With seamless omnichannel communication and integration capabilities, Zoho CRM helps sales teams engage prospects across email, phone, social media, and live chat—all in one unified platform.
What makes Zoho CRM stand out is its balance of usability and scalability. From small startups to large enterprises, it offers a customizable platform with powerful automation, analytics, and real-time notifications, helping sales teams close more deals faster.
Free Plan: For up to 3 users
Standard: $14/month per user
Professional: $23/month per user
Enterprise: $40/month per user
Ultimate: $52/month per user
Freshsales is a modern, AI-powered sales automation CRM developed by Freshworks, tailored for high-velocity sales teams. It simplifies lead management, automates repetitive tasks, and centralizes customer communication, making it easier for sales reps to focus on closing deals. The platform offers a clean and intuitive interface, along with powerful built-in tools for email, phone, chat, and activity tracking.
Freshsales is especially known for its AI assistant, Freddy, which provides smart insights, lead scoring, and next-step suggestions. It’s an ideal solution for small to mid-sized businesses that need a unified CRM with solid automation and communication tools built in.
Free Plan: $0 for up to 3 users (includes basic CRM features)
Growth: $15/month per user
Pro: $39/month per user
Enterprise: $69/month per user
Outreach is a leading sales engagement and automation platform built for modern B2B sales teams. Unlike traditional CRMs, Outreach focuses specifically on improving sales rep productivity and engagement through multi-channel communication, smart sequencing, and data-driven insights. It’s especially powerful for teams running outbound sales, helping them connect with prospects at scale while still keeping interactions personalized.
Outreach uses AI to surface the next best actions, forecast outcomes, and optimize workflows. With advanced automation, deep analytics, and robust integration capabilities, it’s widely used by enterprise-level sales teams looking to accelerate deal velocity and improve pipeline visibility.
Keap is an all-in-one CRM and sales automation tool built for small businesses and solopreneurs. Formerly known as Infusionsoft, Keap combines CRM, marketing automation, sales pipeline management, and payment processing in a single platform. Its goal is to help entrepreneurs and small teams automate repetitive tasks, capture more leads, and close more deals without juggling multiple tools.
Keap is especially popular for its easy-to-use automation builder, which allows users to create workflows that connect emails, tasks, reminders, invoicing, and lead nurturing. It’s ideal for small service-based businesses that want to streamline operations and scale with minimal complexity.
Pro: $159/month (2 users, includes CRM, automation, and email marketing)
Max: $229/month (advanced automation and analytics)
Max Classic: Custom pricing (formerly Infusionsoft version)
Close is a high-performance sales automation CRM tailored for inside sales teams and fast-paced startups. Unlike traditional CRMs that rely heavily on integrations for communication, Close comes with built-in calling, emailing, and SMS tools—making it ideal for sales reps who want to move fast, stay organized, and close deals without leaving the platform.
What makes Close unique is its powerful communication stack paired with automation and reporting features that enhance productivity. It’s built for teams that want fewer manual tasks, more conversations, and better visibility into the sales process.
Salesforce Sales Cloud is a robust and highly customizable sales automation platform used by enterprises and fast-growing businesses everywhere. Sales Cloud is a part of the larger Salesforce ecosystem and offers best-in-class CRM capabilities designed to help teams track leads, opportunities, accounts, and contacts in one spot.
Sales Cloud is an impressive fit as an application with AI-based insights, extensive flexibility for customization, and a scalable infrastructure to support businesses of all shapes and sizes. Salesforce Sales Cloud’s versatility is what truly differentiates it—it is adaptable enough to fit just about any sales process. It is deployed to automate workflows, deliver real-time sales forecasts, and provide deep analytics. It is a platform built for productivity, collaboration, and driving revenue at scale.
Starter Suite: $25/month per user
Professional: $80/month per user
Enterprise: $165/month per user
Unlimited: $330/month per user
Einstein AI Add-ons: Extra charge depending on features
Whether you’re a one-person show/developer trying to make following up with clients easier, or a fast-growing team trying to scale what the team is already doing – there is something on this list for each situation. Sales automation isn’t just about being speedy, it is about being smarter in your work.
These tools will help you close more sales while growing and nurturing client relationships – and should allow you to do a lot more of the work that matters in comfortably growing your company. Take a couple of minutes and explore these platforms, create free trials where applicable, and find what works well for your team. Believe us, your future self (and sales figures) will appreciate it! 🚀
Look for features like CRM integration, workflow automation, lead scoring, pipeline management, email and call tracking, reporting/analytics, and AI-based recommendations. The best tool for you will depend on your team size, sales process, and budget.
No, sales automation softwares are designed to support sales reps, not replace them. They handle repetitive and administrative tasks, so your team can focus on relationship-building, strategic selling, and closing deals.
Absolutely. Many tools like HubSpot, Zoho CRM, and Freshsales offer free or affordable plans tailored for small businesses. These platforms scale with your needs and are easy to implement without a dedicated IT team.
Most sales automation software in 2025 offer integrations with popular platforms like Gmail, Outlook, Slack, Zoom, Mailchimp, Stripe, and marketing automation tools. Some, like Salesforce and HubSpot, also offer app marketplaces with hundreds of third-party integrations.
That depends on your sales process and how well the tool is implemented. Most teams begin seeing time-saving and efficiency improvements within a few weeks. With consistent usage and optimization, conversion rates and sales growth often follow within a few months.
Prasanta, founder and CEO of Dialaxy, is redefining SaaS with creativity and dedication. Focused on simplifying sales and support, he drives innovation to deliver exceptional value and shape a new era of business excellence.
Prasanta Raut