How to Use Your Business Phone Number For Marketing Purposes?

Business phone calls are essential for the overall growth of your business and thrive in digital market. You can use Business Phone Number for marketing purpose which lets you enhance your marketing strategies and streamline communication. 

So, how can you use your business phone number for marketing purposes?

In this article, we will discuss what is a business phone number, how to use your business phone number for marketing purposes, and common mistakes to avoid while marketing. 

So, let’s get into it. 

What is a Business Phone Number?

A separate phone number used primarily for business purposes is known as a business phone number. It allows businesses to keep their private and personal conversations apart and maintain a professional image or brand. 

Business phone systems enhance professional communication, improve client engagement, enhance marketing campaigns, and streamline operations. 

Business phone number system have been essential assets for your marketing purpose in today’s world. There are different types of phone numbers depending on your business needs. 

• Local Phone Numbers: Local phone numbers are easy for customers to recognize and trust since they have area codes distinctive to a given geographic area. Additionally, it allows businesses to build and maintain loyal clients while focusing on local or regional clients.
• Toll-Free Phone Number: Toll-Free numbers are phone numbers mostly acquired by the business or company that lets their clients call them for free. These numbers give organizations a professional appearance and enable them to reach consumers worldwide.
• Vanity Phone Number: For companies looking to make a lasting impression on their clients, vanity phone numbers could be the best solution. It allows you to help clients remember your number by using the standard three or four letters that can be used in place of phone numbers. For example, Vanity Number looks like this: 1-800-111-1111.
• Virtual Phone Number: Virtual phone numbers operate fully online using Voice over Internet Protocol (VoIP) instead of traditional cellular networks and are not connected to any particular device or physical location. They enable employees to work remotely and help organizations maintain a professional presence around the world. 

How to Use Business Phone Number for Marketing Purposes?

1. Promotional SMS Marketing 

SMS marketing is one of the most efficient and engaging ways to communicate with your customers. Use your company phone system to send updates, reminders, and promotional messages. 

For example, use text messaging to provide special deals, appointment confirmations, or even temporary promotions. 

The best part about SMS marketing and email marketing is that it is immediate; most people read text messages in a matter of minutes. Make sure the messages are personalized and relevant to them so they can engage with them more. 

2. Display your Number on the Business Website using Vanity Number

Your clients will find it easier to remember your company if you use memorable vanity numbers, like 1-800-111-1111. 

They assist you in creating an identity for your company and serve as a branding tool. Display this figure frequently on your website, particularly on pages that are visited often, such as the homepage, contact page, and service pages. 

When they can find and remember your number easily, they will call you. That simple addition alone can be key to getting more conversions in a seamless customer journey and enhancing customer experience. 

Ensure that every page on your website has your company’s phone number posted. For convenience, it can be positioned as a header or footer.

Make sure your company’s phone number is correct. Entering the incorrect number or missing any numbers could have a severe effect on your company’s reputation.

3. Email Signatures

You should include your business number in every email you send out. In addition to making the letter seem more professional, adding it to your signature can give the person receiving it a simple way to get in touch with you.  

A call-to-action, such as “Call us today for assistance” or “Reach out for a free consultation,” could be included in your signature. Email signatures work best in business-to-business (B2B) communications because having several points of contact fosters accessibility and trust. 

Email signatures are valuable marketing tools. By including a call-to-action option, you can attract leads and encourage them to contact your contact center reps within a few minutes. 

A number of advanced tools available on the market can help you manage your email signatures by adding business phone numbers and implementing planned campaigns for your whole staff.

4. Promote Social Media Platforms and Online Presence

Your business phone system number should appear on all your social network profiles, including Facebook, Instagram, LinkedIn, and Twitter. Many of these social platforms also enable a feature allowing for a “call” button that links directly to your business number. 

Therefore, use eye-catching postings and advertisements that showcase exclusive deals or customer support to convince them to call. You can display your every deal and offer on your social media platforms that is used by almost every person at present. 

If your company does not use social media as a promotional tool, it will be missing out on a lot of opportunities. Potential customers will visit your social media pages to read reviews and discover more about the features of your products. 

Make sure your business phone number is visible so they may call you right away if they like what they see.

5. Share your Number on Google 

Customers can call you straight from Google Maps and search results when they look for your company on Google. This not only extends your visibility but also smoothes the customer’s journey. 

To prevent misunderstandings and foster trust, make sure your phone number system stays the same across all platforms. To maintain consistency in your brand image, have the same number on Google, your website, web application, and social media profiles.

6. Add your Email Marketing 

Email marketing remains one of the effective digital marketing tools and blends your phone number with campaigns that enhance marketing efficiency. 

By providing both phone and email options for clients to reach you, you are catering to their diverse tastes and increasing the accessibility of your company. 

7. Business Cards

Business cards are an essential tool for business promotion, regardless of advancements in this field. Including your phone number on your business card guarantees that partners and clients can quickly contact you. 

A professional phone number on a well-designed card serves as an actual reminder of your company in addition to conveying trustworthiness. Hand out business cards at networking events, conferences, and client meetings to establish personal connections with them for long-term relationships.

8. Include a Professional Voicemail Greeting

A professional voicemail greeting is a small touch that makes a big impression on your company.

A polite voicemail transcription notifies your customers that their calls will be answered promptly when they contact you during off-peak hours. 

For example, your voicemail can begin with, “Thank you for calling (your business name). We are currently unable to answer your call, but our team will call you as soon as possible. You can also reach us at [email address].”  

In the meantime, giving brief messages about specials or office hours is another smart method to enhance the caller experience. 

9. Add your Number to Directories

These days, digital material is king! To maximize the volume of calls from potential clients, you should list your company’s phone number on popular online directories. You can boost the number of calls to your business by using online directories. 

Numerous reliable online directories are available for various industrial sectors. Make sure to build a profile on these online directors and display your company address and phone number. 

You can reach your target audience and get them to call your business right away by using online directories. Some digital directories charge a registration fee, which is a one-time investment that offers significant returns, even though there are many free ones.

10. Leverage Toll-Free Numbers for the Ease of Clients

Toll-free numbers, such as 1-800, will not charge your customers for calling your business.  These numbers are well-suited for businesses with a national or international customer base. 

They will not only make your clients’ lives easier, but they will also give your company an impressive look. For customer service telephone numbers or marketing campaigns that need a lot of calls, toll-free numbers can prove quite useful.   

11. Analyze Call Tracking to Get an Idea of Marketing Campaign Performance

You can find out how well your marketing campaigns are performing on the field by using call tracking. Give each campaign, whether it’s Google Ads, social media promotions, or customer-focused email notifications, your own phone number. 

You begin to understand which promotions get the most calls. In order to understand consumer behavior and the efficacy of campaigns, you can also examine call data, such as client profiles and call peak times. 

Use these data to develop and improve future marketing plans for a higher return on investment.

Mistakes to Avoid While Using Business Phone Numbers for Marketing Purpose

While marketing your company using a business phone number, there are a few mistakes that you should avoid to make your marketing campaign successful. Here are some of the common marketing mistakes to avoid while marketing. 

A. Unclear marketing strategy 

When a marketing strategy is not well defined, it leads to disorganized implementation and less effective campaigns. Your chances of success will be reduced if your marketing efforts are distributed and lack focus due to a lack of a clear marketing plan. 

Based on your goals, target market, messaging, and performance indicators, develop an advertising strategy. Make sure it has a plan for implementation and achievable targets. 

The plan must be examined and adjusted as necessary in light of performance data and market trends.

B. Inconsistency 

Your audience gets confused when you use a marketing message that is inconsistent, which lowers the authority of the brand. Whether texting for branding or scheduling, consistency is crucial to making sure the company captures the consumer’s interest. 

Ensure that the branding, visuals, and communication tone of the brands and services you represent in different media are all consistent. To prevent stress about the publishing schedule, which needs to be steady and constant, it is recommended that you create a content calendar.

Customers will find it simpler to recognize your business as a result and connect with your contact center, increasing their loyalty and trust. 

C. Lack of market research 

Inefficient market research shows weaknesses and hinders marketers of suitable strategies. Due to a lack of knowledge about market trends, competitor movements, and customer wants, you can end up marketing void. 

Take the time to learn about your field, your competition, and the usage, behavior, and touchpoints of your customers. This data-driven approach should prevent you from falling behind competitors and assist you in making better planning decisions. 

Effective market research shows that your marketing campaigns are organized, focused, and likely to meet the needs of the target audience. 

D. Not recognizing the target audience

You cannot use your usual marketing plan to draw in new customers if you do not target your audience. Low engagement rates result from this, which could suggest that brands’ and companies’ marketing initiatives are ineffective. 

You need to understand your target audience so that you can appeal to them. You need to specify what kinds of clients are your loyal customers and design your marketing strategy accordingly. 

E. Lack of professionalism and personalization

Your brand image can be harmed by poor phone-based marketing, which includes either an improperly processed call or a voice mailbox greeting. Furthermore, basic communication fails to engage clients.

More comprehensive will be the personalization of the approach, such as identifying clients or communicating their needs. This means sending a customized promotional SMS or staff who can pass inquiries in a professional manner greatly enhances customer satisfaction. 

Professionalism and personalization show customers that you value their business, fostering trust and loyalty. 

Conclusion

Business Phone Numbers are essential tools for marketing purposes. They can enhance customer engagement and customer experience, improve brand visibility, and boost conversions. You can utilize different ideas and strategies to boost your marketing campaigns. 

Furthermore, avoiding common mistakes like unclear marketing strategies, inconsistent messaging, and lack of market research will make your campaign more effective and reach a wider audience. With a business phone number, you can streamline your marketing efforts and enhance customer satisfaction in a competitive market.

FAQs

What are the most common mistakes that businesses make while marketing?

Some of the common marketing mistakes that business makes are, 

• Lack of proper plan
• Improper budget allocation
• inconsistency
• Lack of market research

Is SMS marketing still used in 2024?

Yes, SMS marketing will be used commonly in 2024. It is a professional way of marketing your business. 

How long does it take to set up a business phone number?

The time taken to set up a business phone number can vary. With VoIP(Voice over Internet Protocol) technology, you can set it up instantly, whereas traditional phone lines can take longer. 

Are business phone numbers secure?

Yes, business phone numbers are secure compared to regular phone numbers; however, the chances of being hacked are also higher. Business phone number technology uses two-factor authentication, end-to-end encryption, and security measures.