Benefits of an SMS campaign for businesses? An Extensive Review

According to research, 91% of business owners say they see higher conversion rates with SMS marketing campaigns. This statistic shows why you should implement SMS marketing/campaigns into your business. 

 An SMS campaign is a marketing strategy that sends promotional messages via Short Message Service (SMS). It is one of the best ways of communication, enabling the business to send any kind of message to customers and clients via text messages. 

Today’s blog article will dive deep into what is an SMS Campaign, its benefits, and how to create an SMS campaign.

Let’s get started !!!!!!!!!!

What is an SMS Campaign?

An SMS campaign is a targeted marketing strategy that sends promotional or informational messages to a group of receivers through a Short Message Service (SMS). 

 SMS campaigns boast an impressive engagement rate. With a high open rate,  nearly all your subscribers will see your marketing texts. The brevity of text messages ensures that even a glance usually means they’ve read the entire message, allowing you to get your whole message across almost every time. 

 However, it’s important to note that SMS campaigns have limitations.  When SMS marketing,  you are limited to only 160 characters. SMS campaigns should only be used for short, to-the-point, and direct messages. 

How to create an SMS Campaign?

Follow the following steps to create an efficient and effective SMS campaign.

• Define your campaign: By defining your campaign, you need to set up goals such as increased sales, increased engagement, etc. Clear goals will help you set your campaign strategy. 
• Build your contact list: You need permission before sending messages or SMS. Implement an opt-in process to get permission from your customer. This way, you can create a list and send SMS accordingly. 
• Craft a simple and informative SMS: Write a simple and creative SMS. Ensure you include all vital information and customize the message with the recipient’s name and other cute details for a personalized touch.
• Monitor your campaign performance: Monitoring is essential after launching your campaign. To assess its effectiveness, use various monitoring and reporting tools to track open rates, click-through rates, and other campaign metrics.  

Why should businesses use SMS campaigns?

The following are a few benefits of using SMS campaigns for your business.

I. Easy to create

While creating messages for SMS campaigns, businesses should keep it straightforward. Keep in mind that text messages are typically brief and sweet. You don’t need to work hard to add the facts. You can save time with your SMS marketing campaigns by creating many text messages you can send to your target audience using SMS campaigns. 

II. Cost- efficient 

SMS campaign efforts are inexpensive compared to other marketing solutions. SMS marketing has a high open rate and response rate, which is much more effective than any other marketing strategy. This makes it a cost-effective tool and an efficient addition to your overall marketing strategy.  

III. Customization and personalization 

Customers are also more likely to see and respond to personalized business messages via SMS, as they feel seen and heard. This can enhance your business’s engagement with SMS campaigns. Businesses can use SMS campaigns to get a quick response from customers, contributing to effective communication. SMS has the highest delivery and open rate, as 98 out of 100 people open their SMS notification within a minute. 

IV. Speed and flexibility 

Flexibility is a critical aspect of SMS marketing. SMS campaign has virtually zero lead time, allowing communication to be created and delivered to the target audience within minutes. This can increase traffic on a bad day or move out outdated inventory before the arrival of fresh inventory. With the help of several marketing platforms, companies can react quickly to day-to-day events or a competitor’s promotion.  It will enable you to stay one step ahead of the game, and that’s a vital advantage.

V. Quick delivery 

SMS campaigns take just a few seconds to create and reach a large audience. It is easy and quick to send and receive messages instantly from mobile devices. You can send text from a computer, making it very flexible. Your business can choose time-sensitive text message marketing channels to send SMS messages.

SMS Campaign Best Practices and Tips

The following are the best practices and tips for SMS campaigns. 

1. Keep your text simple

Text messages have a high open and read rate, as they can reach consumers in real-time more effectively than any other marketing strategy. Because of this, businesses should find ways to add value and meaning to their messages. For example, they can use a conversational tone and deliver information more simply. As customer’s attention spans can be very short, especially in marketing matters, marketers should keep messages short and to the point, with no more than 160 characters. Make your marketing messages short, concise, and brief. 

2. Craft  creative message 

Businesses should be bold and creative with their SMS creation. They should experiment with wording, such as capitalizing essential words to highlight them, integrating emojis to make a message more relatable, and using automated replies to enhance interactivity. SMS campaigns offer businesses a simple reach to their audiences. It is a simple method of engagement with high read and response rates. Creative messages, such as a holiday sale announcement or a witty social media trend, can also better engage customers and boost read and response rates, helping your overall business. 

3. Set expectations

When sending anything to a customer or prospect, always be clear on how you intend to communicate. Whether you send a message a couple of times a month or every day, be clear about how and when you do it. It is essential to set expectations beforehand to avoid any frustration later in the event. 

4. Automate campaigns schedule

Many SMS campaign platforms offer automated message delivery based on trends or schedules. Automating campaigns allows you to track and report on the market environment easily. It also provides for timely and relevant communication with minimal manual effort, helping your agents to be productive in other tasks. You waste as little resources as possible to gain the maximum output. 

5. Maintain consistency 

 Your SMS campaign will never reach its heights with just one SMS. You will constantly need to send SMS and be consistent with your effort. Staying consistent not only highlights your efforts but also provides visibility. It shows customers that you are there and available. 

6. Personalize messages

Personalized messages are the best way to get your customer’s attention and keep them engaged. To keep messages relevant, craft your messages based on your customers’ preferences to keep them interested. Customers who previously purchased from you or signed up for your forms will likely find text messages about future events or sales of services relevant to their interests. This way, you can increase your business engagement. 

Conclusion 

To summarize the above article, we have mentioned all the information regarding SMS campaigns, their benefits, and some best practices. We hope you enjoyed reading this article. As always, we recommend that all our readers research before considering an SMS campaign.

 With SMS marketing, you can easily reach your customers with short and sweet messages. It offers various benefits, such as quick delivery, personalization, cost-effectiveness, and global marketing. To make your SMS marketing successful, you must understand your customer base, craft creative and compelling content, automate the campaign schedule, and maintain consistency. 

You don’t need a deep knowledge of SMS to implement SMS marketing in your business. However, when SMS marketing is allowed, you should remember that you need consent before sending a message.

FAQs

What is an SMS Campaign?

An SMS campaign is a marketing strategy for sending promotional or informative messages to different recipients via SMS. 

Why Use SMS Campaigns?

The following are a few reasons you should use SMS campaigns for your business. 

• Cost-efficient 
• Increase brand awareness
• Higher conversion rate 
• Higher open rate 
• Instant delivery 

Is SMS marketing effective?

Yes, SMS marketing is highly effective. Its open rate is 98%, ensuring that 98 out of 100 people see your marketing messages. It is also highly effective at engaging customers. 

What are some best practices for using SMS campaigns?

The following are some best practices for using SMS campaigns.

• Consistency 
• Send engaging SMS
• Keep the message very straight to point and simple