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Home - Business - 12 Benefits of Using SMS for Your Small Business
Reviewed by : Prasanta Raut
Is SMS prevalent in increasing customer engagement for small businesses?
Text messaging can be used as a marketing campaign to reach a global audience. It boosts customer engagement, leading to business growth.
SMS is one of the most effective marketing channels for your business. It is a reliable means of communication that enables the company, customers, and clients to communicate easily via text messages. Additionally, it is an affordable service channel that is easy to set up and operate and provides immediate analysis of the outcomes. Sometimes, phone calls can be overwhelming, so many businesses prefer texting.
In this blog, we will discuss how SMS can be a powerful marketing tool for your business and provide a complete overview of how it works. Additionally, we discuss the advantages of SMS for small businesses in detail. 🚀
Table of Content
Short Message Service is the process of exchanging short text messages between mobile devices with a maximum length of 160 characters. Although messaging is overtaken by direct calling, it is still considered a valuable tool for message marketers to support two-way personal conversations and increase business productivity.
SMS as a marketing channel helps your business increase customer retention, attract new customers, and build a brand image through immediate communication.
However, sometimes the messages sent need to be delivered. Delivery can be delayed due to heavy traffic, device issues, etc. When an important message is not delivered to the destination on time, the business can experience negative online reviews for service delays.
Effective business communication via text messages or other platforms is vital for small businesses to encourage teamwork and build positive relationships. Additionally, it helps maintain transparency within your company and facilitates innovation through group brainstorming, leading to continuous growth.
SMS messaging is possible using cellular infrastructure and network protocols such as GSM, CDMA, or SMSCs. It is a reliable mode of communication as the data is transmitted over control channels. Here is a brief overview of how SMS works:
Text marketing is essential for all businesses to increase customer engagement with the company. Text-based communication helps customers avoid spam calls and emails. Businesses can enjoy many benefits of SMS marketing. The benefits of SMS include:
The SMS message takes just a few seconds to reach a large audience. It is easy and quick to send and receive messages instantly from mobile devices. Additionally, you can send text from a computer.
Therefore, your business can choose time-sensitive text message marketing channels to sell your products or information.
You will have instant insight into the analytical data, such as who opened and read the message. Additionally, it also notifies you of the responded messages.
The business can use text-based personal SMS to get a quick response from customers, contributing to effective communication. Customers are likely to see and respond to personalized messages from mobile devices. Therefore, you can enhance the engagement in your business.
Text messages are cheaper than traditional marketing, such as TV, newspaper, and radio advertisements. Therefore, businesses of all sizes can use text messages for personalized interactions.
SMS is simple and easy to use. Everyone can easily send messages via their phone or open and read a text message. It does not require additional training or knowledge. Therefore, it is still relevant and globally adopted for smooth conversations.
SMS can help your business reach a global audience. Text messages are designed to reach millions of people anytime, anywhere, in a short fraction of time using a mobile device. SMS enhances customer engagement and outperforms marketing channels like email and Facebook.
SMS enables the business to meet its clients directly, in addition to phone calls and face-to-face meetings. Phone calls and meeting customers or clients can be time consuming, challenging, and costly. Therefore, text messaging is a cost-effective option for engaging with customers.
After evaluating your customers, you can precisely target customers with various marketing messages. Additionally, you can improve your strategies to increase revenue by understanding what works for your business.
SMS has message scheduling features that help your business plan and automate communications. A single scheduled text can target a group of customers, eliminating the need to write a message for an individual. Therefore, you can save additional free time to focus on improving other areas for business.
SMS is easy to track. Many providers provide reports that help your business analyze SMS delivery results and provide clear insights into your text message campaign’s overall performance. Then, you can take notes to improve the following customer interaction.
SMS is a reliable means of communication for sharing information and data within the company or with your business. Phone messages are safer than email for sharing data.
Nowadays, most consumers prefer text messaging to phone calls for inquiries. Nearly half of consumers initiate text messages to start a discussion, and even more would instead communicate directly with businesses. However, companies do not respond to one out of every three texts. Ignoring customers’ messages makes them feel left out or annoyed, causing them to lose valuable customers.
Despite the digitalization and evolution of advanced communication channels, text messages are still a prevalent and widely adopted means of communication globally. They are quick and easy for businesses of all sizes, enhancing customer engagement and leading to business growth.
Additionally, text messages are delivered at the speed of light, ensuring they reach customers when needed. Fast message delivery makes SMS one of the reliable communication channels for your business and customers. Despite its speed, SMS has higher opening rates than emails. Therefore, many companies can still use it to enhance their revenue.
Despite the evolution of messaging applications such as WhatsApp, Slack, etc, SMS messaging is still prevalent and considered an essential communication tool. SMS messaging has multiple benefits and includes:
SMS in business communication plays a vital role in sending notifications and reminders to customers. It also helps you interact one-on-one or two-way from anywhere and anytime. The purpose of SMS in business communication includes:
SMS marketing is a powerful tool for businesses of all sizes. It enables the company to reach customers directly with clients face-to-face and promptly update them on new offerings. The advantages of adding SMS marketing to your business include:
Compared to other forms of advertising, text messages are shorter, easier to read, and generate more client responses. Additionally, they are simple, easy to use, and mobile-friendly, where businesses can communicate with clients faster. Therefore, SMS is better than email marketing.
Prasanta is the founder and visionary CEO of Dialaxy. He is on a mission to redefine the landscape of SaaS solutions, infusing creativity and ingenuity into every aspect of Dialaxy’s offerings. His fervent dedication to simplifying sales and support processes drives Dialaxy’s forward momentum, delivering unparalleled value to businesses of all sizes. Embark on a transformative journey with Prasanta and Dialaxy as they pave the way for a new era of sales and support excellence.
Prasanta Raut