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Home - Business - 12 Essential Communication Platforms Every Business Needs
Reviewed by : Prasanta Raut
Are you looking to switch communication platforms for your business? Or are you looking for a communication platform for your newly ventured business?
Whatever the reason, a communication platform is essential to any business.
Having proper and effective business communication is a clear foundation for a successful business, especially with the rise of remote working; it is more important than ever to have your team connected and productive. It is reported that poor communication in a business can cost anywhere from $420,000 to $62.4 million in loss annually, and almost 3/4 of the employees believe that lack of communication is the central issue for work-related errors.
Luckily, there are tons of communication platforms in the market, and today, we will be looking into 12 essential communication platforms every business needs.
So, let’s get to it and learn about essential communication platform every business needs!!😀
Table of Content
A communication platform is a digital tool designed to solve common communication issues by allowing external and internal messaging within the workplace through multiple communication channels. It will enable businesses to enhance employee and customer interaction through internal teamwork and information flow. Businesses use communication platforms to keep their team connected and avoid unnecessary repeated work.
Different communication platforms offer features like file sharing, project management, customer communication, and more. It provides CPaaS (Communication Platform as a Service), where you pay for the service as you go. While choosing a communication platform, it is essential to look into your business needs and choose accordingly. Cloud-based communication platforms could be a great option, as many businesses are opting for them due to their flexibility and user-friendly interface.
📚Also read: How Business Can Benefit From Omnichannel Communication?
Each communication platform provides different collaboration, and they all can be divided into five different categories, each with its unique benefit. The following are the five other communication platforms for businesses.
A client communication tool is a type of software that allows companies to respond to customer queries in a more structured way through CRM (Customer Relation Management), support tickets, and live chats. It helps businesses streamline customer communication and organize customer messages.
Some of the popular examples of client communication tools are ZohoDesk, Hubspot, Salesforce, Zendesk, etc.
An internal communication tool is a type of communication that allows real-time communication between users. It is a very functional tool as it often includes VoIP calls, group calls, and texts. Internal communication tools can be used for quick questions or updates that don’t require sending an email and hearing back relatively quickly.
Some of the popular examples of internal communication tools are Slack, Microsoft Teams, Skype, etc.
A collaboration tool is an application that helps businesses to work more efficiently and effectively. It offers real-time messaging, file sharing, project coordination, and more, allowing teams to work seamlessly toward the goal.
Some popular examples of collaboration tools are Trello, Google Drive, Workvivo, Zoom, etc.
A video conferencing tool is software that allows visual person-to-person meetings over the Internet using real-time multi-direction video and audio use. It comes with advanced video streaming conferencing features such as group messaging, polling questions, cloud recording, etc.
Some of the popular examples of video conferencing tools are Google Hangout, Skype, Zoho Meeting, GoToMeeting, etc.
A project management tool is an application designed to assist a team or a group in managing their task and projects efficiently. This type of platform provides insight into teamwork and how everything is operating with features such as task management, timeline, etc.
Some of the popular example project management tools are Asna, Monday.com, Basecamp, Wrike, etc.
Here are the top 12 essential communication platforms for businesses:
Dialaxy is a popular VoIP platform that allows businesses to connect with their users from all corners of the world. It is a very effective communication tool that can sync to your desktop or mobile phone, providing users with various features such as call recording, call forwarding, SMS, and more, with 100+ integration capabilities.
Dialaxy is a great, cost-efficient and best communication platform that comes with easy setup along with great customer service. It also provides a user-friendly interface, making it easy for the users to manage calls. It is also a great tool for team management and remote collaboration, as it comes with various features enhancing productivity and efficiency.
Skype is a commonly used video calling application. It is one of the best and the biggest communication applications, connecting people worldwide through text, audio, and video calls. Skype provides features like user authentication, calendar management, live chats, strong encryption, and more.
It is one of the best communication platforms to introduce to a business setting as it is easy to use, and almost everyone knows about Skype. Skype is one of the cheapest VoIP service providers, available for web and mobile use.
Zoom is one of the most popular cloud-based communication platforms that can be used for text, audio, and video calls. It provides different features like a user-friendly interface, whiteboard, screen recording, screen sharing, live chats, and many more.
Zoom provides easy-to-use features at a very affordable price. It is extremely reliable as it provides video connection even during weak internet connections. Zoom is perfect for big meeting settings as it allows 1000 participants per meeting for 40 minutes each.
Google Meet is a top-ranked cloud-based communication platform. It offers many features, such as cloud meeting recording, screen sharing, file sharing, and more. It also provides up to 14GB of cloud storage.
One of the best features of Google Meet is its interrogation with other Google applications such as Google Drive, Google Mail, etc, creating a seamless experience for the users. It has a very similar layout to Zoom, making it a great project management tool as it provides features like breakout rooms, real-time chat, etc.
Nextiva is a communication platform that offers business communication solutions such as audio calls, video conferencing, and collaboration. It offers key features such as unified communication, CRM (Customer Relation Management), security, analytics, and more. Nextiva is one of the most affordable business communication platforms for small businesses, providing an easy-to-use interface with amazing features that are available for both mobile and desktop use.
Microsoft Team is an efficient team collaboration platform that is equipped with advanced communication and collaboration tools. It provides features such as document sharing, online meetings, private chats, user authentication, and many more. Microsoft Teams provides integration with other Microsoft 365 applications such as Word, Excel, PowerPoint, etc, making the user experience extremely smooth and seamless. It also allows meetings of up to 10,000 participants, making it perfect for big collaborations.
Discord, originally a gaming platform, is a very powerful communication platform that enables users to communicate with one another via multiple channels. It is perfect for a close space community as it is invite-only. Discord provides various different features, making it easy and appealing for users to use. Key features like screen-sharing, customization, audio calls, video chats, etc, make it one of the best communication platforms, allowing larger communities with similar interests to interact. 8. Zoho meetings
Zoho Meeting is a web-based communication platform that provides a number of key features such as issue tracking, reporting, screen-sharing, analytics, etc. It provides high-quality collaboration tools with affordable pricing, making it one of the best budget-friendly communication software. Zoho Meetings offers seamless integration with other Zoho products, enhancing the productivity and flexibility of the business.
Cisco Webex is a communication platform that offers fine-quality HD video and audio deliveries. It brings calling, messaging, and meetings into one place, making it a unified application so your business can streamline work and produce results faster. It provides excellent functionality, security, easy-to-use interface, powerful collaboration tools, etc, making it an excellent choice for any business. Cisco WebEx also offers AI assistance that can turn your camera off when you walk away and summarize what you missed when you return.
GoToMeeting is an online communication platform for desktop and mobile use. It is an easy-to-use web communication solution that you can immediately start with one click, providing excellent integration with applications such as Google Calendar, Microsoft Office, Slack, etc.
GoToMeeting offers key features such as meeting recording, screen-sharing, meeting annotation, management tools, and more, making it a unique and useful communication solution.
Trello is a visual communication tool that allows businesses to manage any type of project, workflow, or task tracking. It organizes all your tasks into one attractive task box, making it easy for the team to track their workflow. Trello offers different features such as collaboration workflow, kanban board, customization, etc. These features allow team members to add comments, assign tasks directly on the card, create boards tailored to your work needs, and many more.
Slack is a popular business communication tool that provides a platform for real-time employee communication. It is a dynamic platform for video conferencing, instant chatting, and project management, allowing teams to build channels and add members. Slack allows you to organize your communication channel for group discussion and allows private messages to share information and files all in one place. It also provides key features such as wide and private chats, team workspaces, integration with various applications, and more.
When trying to choose the right communication platform for your business, there are some tips and guidelines you need to look for. The following are some of the factors you need to look for in order to select the right communication platform for your business.
Security should be the top concern when selecting a platform for your business. It is essential to choose a platform that offers advanced security measures. Always check for good security protocols and systems, such as backup, encryption, etc, to safeguard users’ data and information from cyber theft and threats.
It is very essential to choose a platform with reliable and up-to-date customer support as it impacts the connection between customers and the business. Choosing a platform with excellent customer service will increase user satisfaction and, in the long run, build trust and loyalty. A good customer support system should always assist and resolve issues and provide users with timely assistance.
Scalability is a vital feature when looking for any business-related platform. It is very important to choose a platform that offers scalability as it allows businesses to grow effortlessly without compromising their performance. A scalable business communication system will accommodate growth, usage, and expand the user base according to the business need without compromising quality.
An integrated communication platform allows smooth connectivity among other applications making your business workspace effective and efficient. It is always important to look for a platform that offers integration with your existing tools and software for a more versatile and effective workspace.
A user-friendly interface allows users to understand and navigate the application efficiently. It makes it easy for the user to navigate the platform, access features, and communicate efficiently with other users. A good user-friendly interface increases conversion rates, enhances brand image, and reduces support costs. It also provides a seamless working experience with enhanced productivity.
For any business seeking to elevate your communication experience with seamless integration with other features, Dialaxy is the one.
With advanced features and 100+ integration, Dialaxy simplifies the communication process with HD voice calls, seamless video confessing, and secure messaging. Dialaxy provides strong and reliable support for all types of businesses with flexible plans and 24/7 customer service. Make sure to choose the right communication platform, aka Dialaxy, for a smart and smooth communication experience that’s reliable and stress-free.
To sum it all up, having the right communication platform in 2024 is a game changer for your business. However, choosing the right communication platform can involve lots of factors such as security, integration, scalability, and more. It is essential to choose a communication platform according to your business needs and wants rather than what’s popular in the market. As there are tons of communication platforms available in the market, we encourage you to explore and research different communication platforms.
Communication platforms are important for small businesses and large businesses as they allow businesses to keep their team connected and work smoothly without any complications.
Business communication software is an application that is designed to pass business-related information from one device to another and collaborate easily.
Factors like cost, security, scalability, and customer service should be considered when choosing a communication platform for businesses.
In modern business operations, there are various communication platforms being used, Dialaxy being the popular choice as it has a user-friendly interface, 100+ integration, and an efficient communication tool.
Prasanta is the founder and visionary CEO of Dialaxy. He is on a mission to redefine the landscape of SaaS solutions, infusing creativity and ingenuity into every aspect of Dialaxy’s offerings. His fervent dedication to simplifying sales and support processes drives Dialaxy’s forward momentum, delivering unparalleled value to businesses of all sizes. Embark on a transformative journey with Prasanta and Dialaxy as they pave the way for a new era of sales and support excellence.
Prasanta Raut