Best Ways to Make Your Sales Team More Productive with Your Contact Center

Sales are the fuel to the business, and salespeople are responsible for continuously filling the sales pipeline, driving more leads, and closing sales. What if you can improve that process to make sales productivity more effective and ensure an increase in revenue generation for your business? 

This is where sales productivity matters as it addresses and determines the overall sales-related tasks, resources, and forces for efficient and effective sales operations.

A contact center can help businesses automate manual sales-related tasks, ensuring sales agents can focus on closing deals and acquiring more successful clients with omnichannel support, data analytics, and quick lead generation. 

This guide will provide detailed information on ways to make sales team productive, factors leading to sales inefficiency, how contact centers can enhance sales productivity, and recommend the best cloud-based contact center solution for your business.

What is Sales Productivity and why is it important?

Sales productivity is the method of measuring or assessing how your sales teams, agents, or organizations utilize tools, resources, time, and technology to effectively meet sales goals and targets and generate revenue by identifying potential customers and closing deals.

“Sales Productivity” focuses on the effectiveness of sales-related tasks, ensuring the business and sales representative generate potential customer leads and complete selling deals effectively in minimal time. 

Every business’s end goal is to generate revenue and profit, and sales productivity is necessary for that specific purpose. It helps to improve not only the efficiency of the sales staff or representative but also the overall sales operation and process, from lead generation to closing deals, by identifying where the salesperson or rep is having difficulties in taking action, achieving sales goals, and optimizing sales strategies.

This ensures the sales teams utilize their valuable time to generate revenue within a short time target, resulting in increased sales revenue, sales operation cost minimization, effective resource utilization, and reduced closing deal time.

Understanding the Importance of a Contact Center in Enhancing Sales Team Productivity

A contact center is a team of customer support within your organization that manages overall customer interactions, experience, and communication by providing the desired client support through various channels, such as SMS, Social Media, Emails, Web chat, voice mail, and more.

The contact center utilizes modern technological communication solutions to facilitate seamless interaction and a positive customer experience. It also analyzes and measures key performance indicators (KPIs), tracks customer data, and monitors overall communication performance in the various channels depending on the business needs, goals, and objectives.

The contact center allows the business to leverage sales productivity by effectively performing inbound and outbound lead prospecting. Unlike traditional call centers, it utilizes an omnichannel communication system to maximize the reach of potential customers and lead generation, providing an excellent customer experience for prospects and existing customers for more sales and revenue growth of an organization.

They also allow the business to have a streamlined, cost-effective, multi-channel communication system, which improves customer engagement, retention, loyalty, and satisfaction and increases the organization’s operational efficiency with technological solutions. 

Key Factors Leading to Sales Inefficiency

Various internal and external factors lead to sales inefficiency. Some of them are below:

• Unclear sales goals and strategy: Unclear sales goals may lead to a struggle in prioritizing sales efforts, such as lead generation and closing deals, which may waste valuable time, effort, and resources.
  
• Lack of sales knowledge, training, and coaching: A salesperson or employee who lacks product knowledge, sales training, and guidance may struggle to identify the warm prospect, communicate the value proposition of the product or service, and miss out on the lead generation and sales closing deals opportunities.
  
• Misalignment between sales and marketing: Misalignment between the two teams can cause failed sales efforts and inefficiency by delaying the follow-up, closing deals, and qualifying lead generation.
  
• Use of outdated sales tools, resources, and technology: Using outdated or ineffective sales tools and resources can make it difficult for sales teams and representatives to prioritize and organize the desired sales-related tasks, resulting in sales inefficiency.
  
• Dynamic market and policies: Changes in customer preferences, market trends, the emergence of new technology, economic shutdown, and frequent changes in industry policies and regulatory compliance can affect sales inefficiency.
  
• Ineffective communication system: An ineffective communication system may result in lost sales opportunities by failing to tailor personalized messages to specific customer needs with pre- and post-follow-up calls. It is caused by the lack of communication features like CRM integrations, call analytics, call tracking, and a unified communication channel system. 

10 ways to make sales team productive with contact center

1. Implementing CRM Integration: Sales reps or agents can easily access the available sales and customer interaction data with CRM integration. This reduces manual work, ensures smooth sales operations, and enables personalization interactions.
   
2. Real-time customer insight: Providing sales representatives with real-time data on customers, including purchase history, preferences, and feedback gathered by the contact center agents, assists them in addressing the customer’s specific needs and personalizing their sales pitch by making adjustments.
   
3. call agent and salesperson collaborations: Open and effective collaborations between the call agent and sales reps ensure the overall improvement of customer support and the customer experience.
   
4. Automate lead nurturing: Utilize the contact center automation features to send targeted, personalized emails and messages that are identified by the agent for lead nurturing.
   
5. Warm Lead Qualifying: Assisting the contact agent in identifying warm leads and sales opportunities by directly sending them to sales agents for closing improves sales team productivity.
   
6. Implement call routing: Call routing features or algorithms help deliver inbound sales calls to suitable agents based on their skills, availability, and customer history, ensuring the best agent connects with the lead or prospects.
   
7. Omnichannel or unified communication system: An omnichannel or unified communication system ensures that your sales team can reach, connect with, and communicate with prospects and potential customers through various communication channels, including SMS, visual and audio messages, emails, social media, and other online platforms.
   
   This improves the response time, customer-preferred channel for engagement, and customer satisfaction.
   
8. Upselling and cross-selling opportunities: Help the contact center agent identify upselling or cross-selling opportunities for related products or premium services during customer interactions.
   
9. Implement performance tracking: keeping a record of the agent’s performance, such as call volume, call handling, call duration, and metrics like call conversion rates and lead qualification numbers, allows businesses to identify areas to improve and fill the gap for assisting sales teams better.
   
10. Remote work capabilities: Cloud-based contact center solutions allow your sales force and teams to operate remotely. With remote work features, agents can access the contact center platform from anywhere, boosting productivity and maintaining flexibility from any corner of the world as long as there is an internet connection.

Skyrocket Your Sales Effectiveness with Dialaxy

If you want to upscale and leverage the sales team’s productivity to grow the company’s revenue and sales, always remember Dialaxy. 

In short, Dialaxy is a cloud-based contact center solution that provides virtual numbers, VoIP services, CRM integration features, call forwarding, and routing, enabling remote work capabilities with an omnichannel communication system.

Dialaxy ensures that your business sales productivity is effective, efficient, and seamless. With dedicated modern contact center solutions features, Dialaxy streamlines your overall business sales operations and processes, allowing your sales team to do the best that they can: close deals, connect customers, and generate leads to power sales pipelines, also empowering to make the data-driven decision making and improve sales productivity.

Conclusion

In the end, sales productivity is a necessary factor for generating revenue for any business. It ensures that overall sales resources, workforce, and sales-related tasks contribute to sales revenue and success by identifying prospects, generating leads, qualifying leads, and closing deals effectively. 

A contact center solution can effortlessly increase sales productivity, ensure customer retention and satisfaction, provide customer support through the desired channels, and identify opportunities for cross-selling and upselling related or premium products to consumers.

With modern cloud-based communication services, businesses can easily scale to multiple locations, provide real-time customer service, establish an omnichannel brand presence, and allow sales reps, agents, and salespeople to work remotely.