Are you struggling to convert your leads into loyal customers? 🤔 You are not alone. Knowing how to guide the customers through the buying process is important for a business to success.

 

That’s where sales funnel software comes in! 🌟 Whether you run a startup, a small business owner, or a seasoned marketer, these tools are the perfect solutions to improve your sales and drive conversions. 

 

In this guide, we will explore the 12 best sales funnel software tools for 2025 with their key features, benefits, and pricing. 

Let’s dive in! 🚀

🔑Key Highlights
  • The top 12 tools are ClickFunnels, HubSpot, Systeme.io, ActiveCampaign, Kajabi, and others. Each offers unique features and pricing for businesses of all sizes.
  • Sales funnel software is the tool that helps businesses navigate potential customers through the buying process. 
  • Sales funnel software automates the customer journey, from attracting leads through marketing efforts to guiding them toward conversion.

What is Sales Funnel Software?

Sales funnel software is a set of tools that helps businesses guide potential customers from learning about a product to buying it. It’s like a funnel: wide at the top and narrow at the bottom. This software helps to provide the necessary data and features to build and manage the sales funnel.

Here is how the software works:

Attract People: This software helps businesses to grab potential customers’ attention through ads, social media, or emails.

Capture Interest: It creates web pages or landing pages for people to learn more or sign up for information.

Nature Leads: The software sends emails to the people who show interest to keep them engaged. 

Make the Sale: It helps customers in the buying process by simplifying the buying process, such as offering checkout pages, payment options, and follow-ups. 

In short, sales funnel software enhances the chance of making a sale and turns the visitors into happy customers. 

Key Benefits of Sales Funnel Software

Sales funnel software offers a wide range of advantages, making it a crucial tool for today’s businesses. Let’s see some of the benefits it provides:

I. Time Savings

This software saves the business time by automating repetitive tasks that would otherwise be done manually. The tool can send emails, update leads, and more, allowing teams to focus on other tasks. 

II. Lead Management

The software manages the whole process of capturing, organizing, and maintaining the leads. It ensures no lead is missed, improving the chances of closing deals. 

III. Increased ROI

This software tool helps in turning more leads into paying customers with few resources. Businesses can enhance their return on investment with the use of this software. 

IV. Enhanced Customer Engagement

Customizable tools help businesses to enhance customer communication and experiences. This helps to build strong connections with the customers and improves the sales journey. 

V. Data-Driven Decision Making

The software comes along with advanced analytics and reporting features that show the details of how well your sales funnel is working. It helps to let you know what is going well, what needs to be changed, and where to make improvements. 

Key Features to Look for in Sales Funnel Software

Sales Funnel Software simplifies the customer’s journey and improves the sales of a company. Here are some key features to look for: 

Benefits of Sales Funnel Software

1. Automation 

One major feature of sales funnel software is automation. Automation helps businesses manage repetitive tasks. This software seamlessly handles tasks like sending follow-up emails to leads, tracking them, and updating customer information. 

2. CRM and Email Marketing Integration

This software has the capability to integrate with your current Customer Relationship Management (CRM) and email marketing tools. An integrated system helps to keep track of your leads and customers’ data flow between platforms. 

3. Effective Analytics and Reporting

Comprehensive analytics and reporting features are crucial to keeping track of your sales funnel’s performance. 

Sales funnel software must have these features, as they help you identify bottlenecks in your sales funnel, evaluate the success of your marketing strategies, and make informed decisions to enhance your sales process.

4. Customizable Templates and Design Tools

A good sales funnel software must have pre-built templates that can be modified based on the brand’s style and messaging. It should also contain design tools for creating landing pages, sales pages, and email campaigns that match the target audience.  

5. Ease of Use

The software must be user user-friendly and easy to use, especially if the team is not technology proficient. The interface should be easy to navigate and set up funnels.

Also Read: What is Sales Prospecting: Tips, Techniques, Strategies, and More

The 12 Best Sales Funnel Software Tools for 2025

Choosing the right sales funnel software is essential to optimize lead generation and conversions. Let’s compare the 12 best sales funnel software tools for 2025:

Tool Key Features Best For Pricing
ClickFunnels Pre-built templates, one-click upsells, A/B testing, email marketing integration. Businesses seeking an all-in-one funnel tool. Starts at $81/month
HubSpot Lead Management CRM integration, email tracking, pipeline management, analytics. Businesses focused on lead nurturing. Starts at $15/month 
Keap (Infusionsoft) Lead tracking, email campaigns, appointment scheduling, automation workflows. Small businesses need automation. Starts at $299/month
GetResponse Email autoresponders, webinar hosting, landing pages, funnel building. Email and webinar funnel users. Starts at $19/month
Kartra Funnel templates, email automation, video hosting, membership sites. Entrepreneurs with diverse digital products. Starts at $55/month
Kajabi Course hosting, funnel creation, email marketing, analytics. Digital course creators. Starts at $149/month
ActiveCampaign Advanced email sequences, CRM integration, detailed analytics. Email-focused marketing teams. Starts at $15/month
Thrive Suite Landing page builder, quiz builder, lead generation tools, A/B testing. WordPress users want custom funnels. $299/month (billed annually)
ConvertKit Landing pages, email marketing automation, audience segmentation. Content creators and small businesses. Starts at $25/month
Systeme.io Funnel building, email campaigns, course creation, e-commerce tools. Budget-conscious businesses. Free plan; starts at $27/month
GrooveFunnels Funnel builder, e-commerce integration, webinar hosting. All-in-one platform seekers. Free basic plan; Pro at $99/month
Leadpages Drag-and-drop builder, high-converting landing pages, basic funnels. Beginners and small businesses. Starts at $37/month

1. ClickFunnels

ClickFunnels is a popular platform for creating and managing sales funnels, landing pages, and marketing funnels. It is easy to use and suitable for businesses of all sizes. 

✨Key Features

  • Drag-and-drop funnel builder
  • A/B testing capabilities
  • Integration with various payment gateways
  • Pre-built funnel templates
  • Email marketing automation
  • Affiliate management system

👍 Pros

  • User-friendly interface
  • Extensive library of templates
  • Robust community and support
  • Comprehensive training resources

👎 Cons

  • A bit expensive compared to some competitors
  • Limited design customization
  • It can be overwhelming for beginners due to its extensive features

💸 Pricing Plan

Plan Name Monthly Cost
Startup $97
Pro $297

2. HubSpot Lead Management

HubSpot Lead Management is part of the HubSpot ecosystem, which helps businesses track and convert leads effectively. It can integrate with HubSpot’s other marketing, sales, and service tools, making it the perfect approach to lead management. 

Key Features

  • Contact and lead management
  • Email marketing integration
  • Lead scoring and segmentation
  • Marketing automation
  • Analytics and Reporting
  • Integration with HubSpot’s marketing, sales, and service tools

👍 Pros

  • Seamless integration within the HubSpot ecosystem
  • User-friendly interface
  • Free tier available with essential features
  • Comprehensive analytics

👎 Cons

  • Advanced features can be expensive
  • Some limitations in customization
  • The learning curve for beginners

💸 Pricing Plan

Plan Name Monthly Cost
Free $0
Marketing Hub Starter $15
Starter Customer Platform $12
Marketing Hub Professional $800

3. Keap (formerly Infusionsoft)

Kepa, formerly known as Infusionsoft, is a sales and marketing platform for small businesses that offers CRM, email marketing, and sales automation features. It helps the team streamline workflows, track customer interactions, and automate repetitive manual tasks. 

Key Features

  • CRM with contact management
  • Email marketing campaigns
  • Sales pipeline management
  • Marketing automation
  • Appointment scheduling
  • Invoicing and payment processing

👍 Pros

  • Comprehensive all-in-one solution
  • Strong automation capabilities
  • User-friendly interface
  • Excellent customer support

👎 Cons

  • Pricing can be high for small businesses
  • Initial setup can be time-consuming
  • Some users report a learning curve

💸 Pricing Plan

Plan Name Monthly Cost
Starter $299

4. GetResponse

GetResponse is a marketing platform that combines features such as email marketing, webinar hosting, sales funnel tools, and more. The platform is especially effective for webinar-based funnels, offering enhanced tools for hosting and automation.

Key Features

  • Email marketing
  • Webinar hosting
  • Sales funnel builder
  • Landing page creator
  • Marketing automation
  • E-commerce tools

👍 Pros

  • Versatile platform with multiple features
  • User-friendly interface
  • Competitive Pricing
  • Strong webinar integration

👎 Cons

  • Limited CRM capabilities
  • Some features require higher-tier plans
  • Customer support can be slow at times

💸 Pricing Plan

Plan Name Monthly Cost
Email Marketing $19
Marketing Automation $59
E-commerce Marketing $119
GetResponse MAX $1099

5. Kartra

Kartea is renowned for its robustly managing business processes such as email marketing, membership sites, and product launches. With advanced analytics and automation tools, it is the best choice for scaling businesses. 

Key Features

  • Sales funnel builder
  • Email marketing
  • Membership site management
  • Video hosting
  • Helpdesk integration
  • Affiliate management

👍 Pros

  • The comprehensive suite of tools
  • Advanced analytics
  • User-friendly interface
  • Strong automation features

👎 Cons

  • Higher pricing tiers
  • Limited design customization
  • It can be overwhelming for beginners

💸 Pricing Plan

Plan Name Monthly Cost
Starter $79
Growth $99
Professional $549

6. Kajabi

Kajabi is the best platform for online course creators. It offers features for hosting, selling, and marketing digital products. It also has fully integrated landing pages with a built-in shopping cart, zero transaction fees, and customizable e-commerce checkouts. 

Key Features

  • Online course hosting
  • Integrated website builder
  • Email marketing and automation
  • Payment processing
  • Analytics and Reporting
  • Membership sites

👍 Pros

  • All-in-one platform for course creators
  • User-friendly interface
  • No transaction fees
  • Customizable templates

👎 Cons

  • Higher pricing compared to alternatives
  • Limited design flexibility
  • Not suitable for businesses outside of e-learning

💸 Pricing Plan

Plan Name Monthly Cost
Growth $55
Kickstarter $119
Basic $159
Pro $319

7. ActiveCampaign

ActiveCampaign is best known for its email marketing and automation. However, it offers enhanced features for personalized customer journeys, including CRM integration and detailed analytics. 

Key Features

  • Email marketing and automation
  • CRM with sales automation
  • Customer segmentation
  • Landing pages and forms
  • Predictive content and analytics

👍 Pros

  • Robust automation tools
  • Excellent CRM integration
  • Wide range of integrations
  • Affordable for small businesses

👎 Cons

  • Slight learning curve for beginners
  • Higher plans needed for advanced features
  • Limited features in lower-tier plans

💸 Pricing Plan

Plan Name Monthly Cost
Starter $15
Plus $49
Pro $79
Enterprise $145

8. Thrive Suite

Thrive Suite is a WordPress-based platform that is especially popular among users looking for a cost-effective solution. It is designed to create high-converting websites and sales funnels. This toolkit contains various tools, such as landing page creation, lead generation, and more. 

Key Features

  • Landing page builder
  • Lead generation tools
  • Quiz Builder
  • Membership site tools
  • A/B testing

👍 Pros

  • Cost-effective solution
  • Tailored for WordPress users
  • Wide range of tools in one suite
  • Great for lead generation

👎 Cons

  • Limited to the WordPress platform
  • The steeper learning curve for non-WordPress users
  • No built-in email marketing

💸 Pricing Plan

Plan Name Quarterly Cost
Thrive Suite Qtly $149

9. ConvertKit

ConvertKit is a renowned email marketing platform suitable for creators and small businesses. Its tools for landline pages and subscriber segmentation make it the best choice for bloggers, podcasters, and small business owners. 

Key Features

  • Email marketing
  • Landing page and form creation
  • Subscriber tagging and segmentation
  • Visual automation builder
  • Integrations with creator tools

👍 Pros

  • User-friendly interface
  • Tailored for creators
  • Free plan available
  • Strong automation capabilities

👎 Cons

  • Limited features compared to competitors
  • Not ideal for larger businesses
  • Basic reporting and analytics

💸 Pricing Plan

Plan Name Monthly Cost
Newsletter $0
Creator $25
Creator Pro $50

10. Systeme.io

System.io is an affordable platform for creating sales funnels, hosting online courses, and managing email campaigns. It is simple and budget-friendly, making it a popular choice for startups and small businesses. 

Key Features

  • Sales funnel builder
  • Email marketing
  • Online course hosting
  • Affiliate management
  • Automation workflows

👍 Pros

  • Budget-friendly
  • Easy to use
  • Comprehensive features in one platform
  • No transaction fees

👎 Cons

  • Limited design customization
  • Fewer integrations compared to competitors
  • Basic reporting

💸 Pricing Plan

Plan Name Monthly Cost
Free $0
Startup $27
Webinar $47
Unlimited $97

11. GrooveFunnels

GrooveFunnels is a simple and effective tool for building sales funnels, hosting webinars, and managing e-commerce. It has a basic free plan, making it the best option for beginners., 

✨Key Features

  • Funnel Builder
  • Website and landing page creation
  • Email marketing
  • Affiliate management
  • Webinar hosting

👍 Pros

  • Free plan available
  • A comprehensive suite of tools
  • Simple interface
  • No transaction fees

👎 Cons

  • Some features are still in development
  • Limited design flexibility
  • Advanced features require a paid plan

💸 Pricing Plan

Plan Name Monthly Cost
Basic $0
Pro $99

12. Leadpages

Leadpages is an all-in-one platform for creating landpages and basic funnels. It is the best choice for small business owners or individuals who want to capture leads and drive conversions easily. 

Key Features

  • Landing page builder
  • Pop-ups and alert bars
  • A/B testing
  • Integration with marketing tools
  • Analytics and tracking

👍 Pros

  • User-friendly interface
  • Wide range of templates
  • Affordable pricing
  • Strong integration options

👎 Cons

  • Limited features for advanced users
  • Not ideal for complex funnels
  • Basic reporting and analytics

💸 Pricing Plan

Plan Name Monthly Cost
Standard $37
Pro $74
Conversion $697

How to Choose the Right Sales Funnel Software for Your Business

Choosing the right sales funnel software tool is important for helping your potential customer through the buying process. Let’s look at some key points to help you make the correct choice. 

1. Assess Your Business Needs

Start by knowing what your business actually needs. Consider factors such as the budget you’re looking to spend, the scale of your operation, required features, specific functionalities, and others. 

2. Consider Your Team’s Technical Expertise

Assess your team’s technical skills. If they are not quite good at it, look for user-friendly software. On the other hand, if you have a team with robust technical skills, go for software with strong customization options and integrations. 

3. Evaluate Customer Support 

Make sure the sales funnel software tool provides reliable customer support. Strong customer support is necessary to make your experience better. 

4. Use Free Trials

Most software providers allow free trials or demos. Make use of it and explore the platform’s interface, features, and ease of use. Choose the one that fits all your requirements. 

🍞You may also like:Transform Your Sales With Top Sales Prospecting Tools

Common Mistakes to Avoid When Using Sales Funnel Software

1. Overcomplicating funnels 

Avoid creating funnels with too many steps or options. This can be frustrating and confusing to the potential customers. Make sure to keep your funnel simple to navigate the users to take specific actions. 

2. Neglecting to analyze data 

Neglecting to track the performance metrics, such as drop-off points or conversion rates, can limit your ability to optimize. So, analyze the user data regularyl to adjust the strategies for better results. 

3. Failing to integrate with other tools

Failing to integrate your funnel software with other important looks like CRMs can hamper the workflow and overall customer experience. Make sure there is a seamless connection between the funnel and other essential software to maintain efficiency. 

Final Words

The sales funnel software is the must-have tool for modern businesses trying to attract and convert leads. With various tools available, it is important to choose the right one that aligns with your business goals. 

🌟 The right sales funnel software tool is your partner in success. Therefore, choose wisely and start turning the visitors into loyal customers today! 💡

FAQs 

Which is the best sales funnel?

Sales funnel software tools like ClickFunnels, HubSpot, Kajabi, etc., are popular choices for businesses. 

What is sales funnel software?

Sales funnel software is a tool that guides customers through the buying process, automating lead management, nurturing, and conversions.

What is the top of the funnel in sales?

The top-of-the-funnel (TOFU) in sales refers to the first stage, where potential customers become aware of a product or service. At this stage, the focus is on attracting a broad audience through awareness campaigns, content marketing, and lead-generation efforts.

What is CRM in the sales funnel?

CRM (Customer Relationship Management) in the sales funnel refers to systems and tools that help manage a company’s interactions with current and potential customers. 

What software is often utilized for sales funnel management?

Software often utilized for sales funnel management includes ClickFunnels, HubSpot, Kajabi, and others. These tools help businesses effectively create, manage, and optimize their sales funnels.

Are sales funnel outdated?

Sales funnels are not outdated; they remain a valuable framework for understanding and optimizing the customer journey. 

Is there a free sales funnel?

Yes, several platforms offer free sales funnel tools or plans. Some popular options include System.io, ConvertKit, HubSpot, and GrooveFunnels.

Prasanta Raut

Prasanta, founder and CEO of Dialaxy, is redefining SaaS with creativity and dedication. Focused on simplifying sales and support, he drives innovation to deliver exceptional value and shape a new era of business excellence.

Prasanta, founder and CEO of Dialaxy, is redefining SaaS with creativity and dedication. Focused on simplifying sales and support, he drives innovation to deliver exceptional value and shape a new era of business excellence.